ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Mobile Minutes: Mobile search; Apple removes apps; Hyper-contextual advertising; Four mobile winners

Searches on Google have gone mobile.This summer, world-wide Google searches on mobile devices surpassed those on personal computers for the first time, Amit Singhal, head of search at Google parent Alphabet Inc., said at the Recode Mobile conference on Thursday. 

Apple Inc said on Thursday that it had removed "a few" applications from its App Store, expressing its concern that the security of some users' personal data could be compromised in certain circumstances.

In a world where the average consumer is hit with about 5,000 marketing messages every day ? and growing, the requirement for ways to cut through the clutter of interruptive and irrelevant advertising and communications has never been greater. 

Did you know that nearly 70 percent of smartphone shoppers will switch to a competitor's site if the checkout process takes too long? That's one of a handful of stats Google has released in a new report about how brands like Walmart and Red Roof Inn are moving the sales needle with mobile marketing.