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Sephora exec: Beacons need more time to evolve - Mobile Commerce Daily

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Sephora exec: Beacons need more time to evolve
RANCHO MIRAGE, CA ? A Sephora executive at the Mobile Shopping Summit 2015 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android?s play to develop.
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How Expedia fuels shopping journey sales via mobile marketing automation
RANCHO MIRAGE, CA ? An Expedia executive at the Mobile Shopping Summit 2015 claimed that mobile marketing automation enables the brand to personalize push notifications, emails and in-application messages that enhance users? shopping journeys and consequently drive additional sales.
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Phablets do not solve all mobile shopping pain points: ecommerce execs
RANCHO MIRAGE, CA ? Executives from VF Corp. and Sears Holdings Corp. at the Mobile Shopping Summit 2015 said they are testing bigger add-to-cart buttons on mobile to address the growing use of larger-screen devices.
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Abercrombie & Fitch?s app avoids churn with focus on top customers
RANCHO MIRAGE, CA ? An Abercrombie & Fitch executive at the Mobile Shopping Summit said that the turnover rate for its mobile application is not a problem because users consist primarily of the top one percent of customers.
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