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Why mobile loyalty will reach its zenith in 2016 - Mobile Commerce Daily

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Why mobile loyalty will reach its zenith in 2016
Although smartphone-specific rewards programs have gained significant traction among merchants and consumers alike this year, mobile loyalty is expected to reach staggering heights in 2016, thanks to wider adoption of digital wallets and payment platforms.
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AMC Theatres reels in concession sales with teen-geared mobile coupon
AMC Theatres is appealing to teens in an attempt to drum up ticket and concession sales with digital coupons advertised through a promoted tweet, a strategy known for its effectiveness with young demographics.
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Jack Daniels uncaps social responsibility via designated driver app partnership
Jack Daniel?s Gentleman Jack Whiskey and Total Wine & More are teaming up with a designated driver service to enable Phoenix residents to request free rides via mobile as part of a 24-city tour.
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