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Mobile Minutes: Nielsen and Facebook; NFL on Snapchat; Apple and tablets; Time Warner invests in Hulu

Nielsen next week will transform its ranking of TV shows generating the most activity on Twitter to a broader measure of social-media activity by adding the much larger Facebook, with eventual plans to incorporate Facebook?s Instagram photo-sharing service.

The National Football League made the announcement in a blog post on its site. The deal follows a successful partnership with Snapchat and its Live Stories for the 2015 season, which saw 70 million people view Live Stories about NFL games and events.

While the demand for tablet has slowed down over the last year, more consumers are turning to Apple and the iPad as they look for a larger-screened device. Because of this, Apple can influence the perception of tablets over the next year to entrench its position in this small part of the mobile ecosystem.

Time Warner is taking a 10 percent stake in Hulu ? joining existing owners Disney, 21st Century Fox and Comcast ? and as part of the investment Turner will bring its cable networks to Hulu?s live-streaming TV service set to launch in 2017.