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Zumobi launches pro basketball iPhone app

Zumobi announced the availability of Pro Basketball, a free mobile application for iPhone and iPod Touch users that provides real-time updates on all 30 NBA teams.

The application offers an all-in-one team and league news resource for following the playoff stretch run and monitoring the performance of fantasy rosters. Also, users can sport one or more of their favorite team's logos on their mobile device's home screen to view scores at a glance.

"Pro Basketball targets sports enthusiasts looking to stay connected with their favorite NBA basketball team -- or multiple teams with just a tap on their iPhone and iPod touch," said Cindy Spodek Dickey, vice president of marketing at Zumobi, Seattle.

"Zumobi's free Pro Basketball app is also great for fantasy team players to follow their own player combinations and brands looking to reach these players can be integrated in a variety of ways throughout at any time during the season," she said.

Pro Basketball offers one-touch mobile access to the most up-to-date team and league news, including scores, stats, schedules, standings, player details, in-game updates and post-game recaps.

The application also provides offensive and defensive leaders for points, assists, rebounds, blocks and steals. NBA fantasy enthusiasts can monitor their players and rosters with Pro Basketball's custom "Favorites" team builder feature that creates a virtual team with stats galore.

Zumobi's Pro Basketball has a unique zooming user interface that is engaging for users, zooming them in and out of topics.

Pro Basketball is just one of many mobile applications in the Zumobi Network, providing unique and entertaining opportunities for consumers as well as brands to connect and interact with their target audiences in a meaningful, relevant way.

This is Zumobi's first app for following NBA teams, coming soon after its Pro Football app. Also, look for Pro Baseball -- exclusively featuring content from The Sporting News -- coming in mid-March.

"Zumobi's Pro Basketball app for iPhone and iPod touch has several great features," Ms. Spodek Dickey said. "With Pro Basketball, NBA fans can put one or more of their favorite teams on their mobile device's home screen for scores at a glance.

"The app provides offensive and defensive leaders for points, assists, rebounds, blocks and steals," she said. "And, of course, the app is free."