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CNBC Mobile's Web traffic grows more than tenfold

CNBC Mobile Web site

CNBC Mobile Web site

CNBC Mobile's Web traffic has grown more than tenfold since its June launch.

The site's traffic went from 2.7 million monthly page views to more than 30 million monthly page views. This strong growth is attributed to the site's exclusive content and accessibility.

"We can absolutely point to the addition of real-time quotes and the availability on mobile of breaking financial and business news plus analysis by CNBC's expert anchors and correspondents," said Scott Drake, vice president of digital technology and products at CNBC, Englewood Cliffs, NJ.

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"User feedback continues to be extremely enthusiastic and we look forward to announcing additional applications in the near future that will make the site even more valuable to them," he said.

CNBC is one of the leaders in business news, providing real-time financial market coverage and business information to approximately 400 million homes worldwide, including more than 95 million households nationwide and in Canada.

The network's business day programming - weekdays from 5:00 a.m. ET to 7:00 p.m. - is produced at CNBC's headquarters in Englewood Cliffs, NJ, and also includes reports from CNBC News bureaus worldwide.

CNBC Mobile Web offers live NASDAQ and NYSE stock quotes during the business day, as well as the exclusive after-market quote strip, from 4 a.m. ET to 8 p.m. ET. Real-time quotes and charts are offered free of charge, with no registration required.

The media outlet features breaking business and financial news, including interviews with influential business leaders, plus analysis by CNBC's team of anchors, correspondents and expert guests, with new stories published around-the-clock.

Additionally, CNBC's list of indices, commodities including oil and currencies are available 24 hours a day.

The site is pre-programmed with stock futures - the S&P 500, NASDAQ and the Dow - before the market opens, anytime.

"I think this growth shows that we've tapped into the needs of our audience," Mr. Drake said. "They are traders, investors and business executives who need information instantly and aren't always near a computer.

"It just makes perfect sense for a business to make its brand ubiquitous, and make its offerings convenient to its audience," he said. "CNBC's content is tailor-made for mobile Web use.

"Again, the ability to get actionable breaking news and immediate stock quotes when on the go is invaluable to busy executives, especially in this volatile marketplace."

Giselle Tsirulnik is deputy managing editor on Mobile Marketer and Mobile Commerce Daily. Reach her at giselle@mobilemarketer.com.

 
Related content: Content, CNBC, Scott Drake, mobile marketing, mobile

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