Webinar on May 25: How Mobile Coupons Drive Revenue and Build a Mobile Database for Men?s Wearhouse?s K&G Superstore
Register now for this free hour-long webinar May 25 at 2 p.m. ET focused on how mobile coupons have helped drive traffic and sales and built a mobile database for Men?s Wearhouse chain K&G Fashion Superstore.
Attendees to this webinar will also find out mobile is growing the database for the Men?s Wearhouse brand that targets the budget-conscious for its stores nationwide. Speakers include Men?s Wearhouse marketing chief Matt Stringer, Mobile Marketing Association?s Michael Becker, and sponsor and database marketing agency Merkle Inc.?s Chris Wayman and Bruce Hershey.
?Understanding how to tap SMS for mobile coupons that not only drive traffic to stores but also grow a database of loyal customers is key,? said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.
?Like most retailers, Men?s Wearhouse?s K&G is constantly evolving its marketing to engage customers and prospects in the communications medium of the age with relevant offers,? he said. ?This webinar will show how the retailer drove results with a multichannel strategy that combined store with mobile and pertinent incentive.?
The Mobile Marketing Association is the webinar sponsor.
Mobile coupons are an ideal fit
This webinar is one in a series of similar efforts showcasing how brands include mobile in their multichannel marketing plans for customer acquisition and retention.
Webinar attendees can request the deck at the end of the presentation.
Themes of the webinar:
- Why mobile for CRM
- Simple is best: How SMS-based mobile coupons work
- How mobile is a key marketing communications channel for K&G?s target audience
- How mobile drove revenue and grew the mobile database for K&G
- The average mobile coupon redemption rate
- SMS segmentation occurring through different offers to different alert groups
- How mobile gives legs to traditional media and helps track media effectiveness of radio and print for store promotions
Speakers:
Matt Stringer, senior vice president of marketing, Men?s Wearhouse
Michael J. Becker, managing director for North America, Mobile Marketing Association
Chris Wayman, vice president and general manager for mobile, Merkle
Bruce Hershey, mobile marketing strategist, Merkle
Moderator:
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily
Please click here to register for the webinar.
FREE WEBINAR
Date and time: Wednesday, May 25 at 2 p.m. to 3 p.m. ET
Sponsor: Mobile Marketing Association
Register now for this free hour-long webinar May 25 at 2 p.m. ET focused on how mobile coupons have helped drive traffic and sales for Men?s Wearhouse chain K&G Fashion Superstore.
Attendees to this webinar will also find out mobile is growing the database for the Men?s Wearhouse brand that targets the budget-conscious for its stores nationwide.
Webinar attendees can request the deck at the end of the presentation.
Themes:
- Why mobile for CRM
- Simple is best: How SMS-based mobile coupons work
- How mobile is a key marketing communications channel for K&G?s target audience
- How mobile drove revenue and grew the mobile database for K&G
- The average mobile coupon redemption rate
- SMS segmentation occurring through different offers to different alert groups
- How mobile gives legs to traditional media and helps track media effectiveness of radio and print for store promotions
Speakers:
Matt Stringer, senior vice president of marketing, Men?s Wearhouse
Michael J. Becker, managing director for North America, Mobile Marketing Association
Chris Wayman, vice president and general manager for mobile, Merkle
Bruce Hershey, mobile marketing strategist, Merkle
Moderator:
Mickey Alam Khan, editor in chief, Mobile Marketer and Mobile Commerce Daily