Grudge Match, a 1991 television game show that invited feuding people to settle issues in a boxing ring using implements of revenge, is making a comeback as a mobile game which includes a connection to an online streaming platform and an updated TV show to capitalize on the boom in mobile gaming and content consumption.

The Grudge Match game reflects the mobile-age prominence of user generated content by allowing players to set the ability levels, weapons, themes and costumes of feuding game characters. The interactive atmosphere points to mobile?s influence in allowing the public to control how it consumes entertainment.

?Grudge Match will be a marketer?s dream,? said Rich Melcombe, president/CEO of Richmel Media & Productions in Beverly Hills, CA, and Grudge Match?s creator. ?Grudge Match will have true interactivity in its game, streaming platform and TV show. In fact, the TV show will have coordinated, interactive TV commercials ? where the mobile device will become an extension of the TV commercial through games and gameification.?

Each Grudge Match game will have three, one-minute rounds, with 30 seconds of pre- and post-game trash talking. Players will be able to create personas or be themselves, dress their game players in heroic or outrageous costumes, pick their weapons and abilities, select one of the stylized play arenas, and head off to settle their dispute electronically. 

?User-generated content is key for any digital content today,? Mr. Melcombe said. ?There are no more a one-size-fits-all strategies that work today. Every Grudge Match player will be able to personalize their experience.?

If a player does not have a dispute or disagreement with anyone, the game will instantly match him or her with someone with whom they disagree. A rules committee ? officiated by players and Grudge Match Sports -- will govern the core game.

Mobile is key for Grudge Match. If a player has a gripe against a contestant/target, he or she can tweet, text or go through Facebook to issue a challenge.

If a challenger is not angry with anyone, the Grudge Match game will troll social media and past game plays to find a potential opponent, say someone who holds opposite views on a topical social issue.  

Every Grudge Match game will come embedded with a second screen to be used for Grudge Match TV shows, and will leverage numerous mobile functions.

The original Grudge Match became a pop culture phenomenon, but since then, technology and storytelling have changed. 

Grudge Match Sports officially launches this August. Developer versions of the Grudge Match game will be available through March, with the first release of the game expected in May. 

In a related move, Grudge Match Sports will be launching a Spanish-language, companion eSport game, Liga de Rivales (League of Rivals). Including a mobile game, streaming platform, and television show, it will reflect the growing influence of Hispanics in America. 

Nielsen, Experian Marketing and Think Now Research have reported that, on average, Hispanics spend more time playing games per week than do non-Hispanics. 

Although eSports have long been a part of video game culture, competitions have seen a large surge in popularity in recent years. As broadband Internet access and free-to-play games have spread, gaming competitions have multiplied around the world.

Game tournaments sell out arenas, sometimes drawing at-home crowds larger than those at traditional sporting events. Coca-Cola and American Express are among tournament brand sponsors. 

?Grudge Match is much more than a game,? Mr. Melcombe said. ?It will have its own global ecosystem including virtual currency.

?We believe the concept of building a game around a reality premise of personal justice or revenge will resonate with players. Grudge Match has already proven itself on TV, and we will be pushing the edge of digital and mobile technologies,? he said.