Mobile games and applications publisher Sonic Boom is running banner ads in the pay-per-downlaod mobile game Dream Chronicles to drive sales of the PC version.

This marks the first licensing partnership between Sonic Boom and casual games developer, PlayFirst Inc. that created the Dream Chronicles series that has been downloaded more than 30 million times. Dream Chronicles is set to launch on tier-one and tier-two carriers in North America in September.

"Sonic Boom is developing and distributing the Dream Chronicles mobile game across major wireless carriers this fall, and we're excited to translate the highly successful online franchise and introduce it to new consumers, as well as existing fans of the game," said Lou Fasulo, senior vice president of publishing for Sonic Boom, New York.

"Online casual games translate extremely well to mobile," he said. "PlayFirst has a number of bestselling online franchises in their portfolio, and we saw the opportunity to bring Dream Chronicles to mobile."

Sonic Boom's portfolio of published games and apps include Virtual Villagers, Animal Planet Pix, Name That Tune, iKnow Hip Hop, Redneck Fishin', iZombie: Death March, ToneMaker, Tattoo Shop, Graffiti Writer, America's Top Hotties, Wallpaper Maker and Kill All Bugs.

In addition to Dream Chronicles, PlayFirst's portfolio of mobile games includes Diner Dash, Wedding Dash and Chocolatier.

Dream Chronicles will have extensive coverage on feature phones. Sonic Boom has distributed mobile games via Verizon Wireless, AT&T Mobility, Sprint, T-Mobile USA, Alltel and a number of tier-two carriers.

"We cover the handsets requested by the carriers," Mr. Fasulo said.

The various price points for Dream Chronicles have not been announced.

The Dream Chronicles mobile game will not be ad-supported beyond the house ad that will be served that gives players who pay for the mobile game a promotional discount code to get 50 percent off the PC and Mac versions.

"While we advertise on mobile ad networks such as Admob and Medio, we do not have a in-game ad network partnership in the manner that involves in-game advertising at this time," Mr. Fasulo said. "However, we're currently in discussions on appropriate games and platforms where it makes sense."

In Dream Chronicles the mobile game, players embark on solving a mystery by completing the hidden object adventure game by following subtle clues.

The ultimate goal is to help the character Faye find her missing husband and escape the mysterious sleeping spell that has overtaken the town of Wish.

Dream Chronicles comes with 32 levels and 18 environments and chapters done in the Art Nouveau style.

The target demographic for casual PC games is skewed toward adult females and that trend holds for mobile as well.

"This also represents an attractive segment of mobile consumers who have a propensity of downloading casual, puzzle games," Mr. Fasulo said. "Dream Chronicles is known for its gorgeous Art Nouveau style, which attracts a large female audience.

There are a number of things both Sonic Boom and PlayFirst are doing to get the word out about Dream Chronicles both prior to and at launch.

"Those activities include special in-game promotions, leveraging social media activities on Facebook and Twitter, communicating to the large install base of users via email and targeted SMS communications, Web and WAP advertising, as well as special merchandising on carrier storefronts," Mr. Fasulo said.