Warner Bros. partnered with Screenlife Games to roll out a mobile game coinciding with the release of ?Harry Potter and the Deathly Hallows - Part 1.? The game was promoted via mobile ads.

The application, ?Scene It? Harry Potter,? takes players on a spellbinding journey with real movie clips, puzzles and questions from the first six films from the blockbuster Harry Potter franchise. The game tests players' memory and powers of observation.

?The strategy behind Scene It? Harry Potter was much like the strategy behind our other games,? said Steve Banfield, senior vice president of digital strategy at Screenlife, Seattle. ?We want to work with the most interesting and appealing content and create fun games around it.

?Screenlife started with DVD board games and we continue to be strong there, but as we¹ve moved onto other platforms like mobile our goals remain very much the same,? he said.

Game play
The Scene It? Harry Potter game for iPhone and iPod touch features 30 distinct quiz sets with 16 different puzzle types that provide hours of challenging trivia, puzzles and mini-games.

The game has dozens of video clips, images and audio clips pulled directly from the Harry Potter films. Players play the game via an engaging, faced-paced single player mode.

There is also head-to-head multiplayer mode via Wi-Fi or Bluetooth.

Group play is also possible. Up to four players can play at the same time to determine who the biggest Harry Potter fan in the room is.

The Scene It? Harry Potter application is available for $1.99 from the App Store on iPhone and iPod touch.

?We have worked with Warner Brothers before on a Harry Potter DVD title and wanted to create a new version that would be up to date with the latest films,? Mr. Banfield said. ?As part of those discussions we were able to secure the rights to create the iOS products.

?Because of the faster time to market with mobile products as compared to a board game that has to be printed, assembled and distributed we were able to get the iOS game out in time for Deathly Hallows Part 1,? he said. ?Our updated DVD board game will come out next year."

Screenlife and mobile
Screenlife first moved into smartphone applications in late 2009. It was an early step into the market because the company did not have a lot of experience at the time creating mobile games.

Additionally, there were some challenges in terms of translating the multiplayer experience from the DVD games to the mobile world where the device is very personal and single player gaming is as important if not more important than multiplayer.

Since then Screenlife has been expanding not only the portfolio of games for iPhone, iPod touch and iPad, but adding new features, puzzles and game modes as well.

Promoting the game
Screenlife is leveraging social media channels such as Facebook and Twitter to let people know about the game.

The company plans to send out an email to its customer database as well.

?Much like the Harry Potter books and films, these games are designed to appeal to all ages,? Mr. Banfield said. ?The user experience is designed so that anyone with an iOS device can easily play the game.

?We also try to find a balance in the difficulty of the questions and puzzles so that players who feel really confident in their knowledge will be challenged but those who are new to the franchise will not be left out either,? he said.

?We also priced the games economically, so there¹s a low barrier to entry.?

Dan Butcher reported for this story.

Final take
Here is the trailor for Harry Potter and the Deathly Hallows - Part 1
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