The New York Times has unveiled an iPad application that houses all of its fashion news in one single hub.

The Collection Fashion app includes articles from NYTimes.com, Thursday and Sunday Styles, T Magazine, The Moment and the International Herald Tribune. The app is available for free download in Apple?s App Store.

"The goal is to make it easier for style-interested readers to access all of our terrific fashion content from across Thursday and Sunday Styles, T Magazine and The Moment and the IHT in one place," said MZ Goodman, executive director of product management at The New York Times, New York.

The New York Times Co. includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, BostonGlobe.com, Boston.com and About.com.

Fashion worthy
The app arranges content by representing each story as a photo.

Photos are displayed in a grid to form a collage comprised of dozens of fashion stories that readers can swipe through.

Readers can tap each photo to view a glimpse of the story. Two taps leads to the full content. 

The app is organized in five sections with the option to view all the sections.

Readers can browse articles

Users can filter the content according to different categories such as news, trends, street and runway.

Readers can browse runway shows

Additionally, The Collection?s runway section will feature the full collections from more than 150 designers each season.

Users can view the most recent shows or search by designer to view runways in Milan, Paris, London and New York.

Social impact
The New York Times is also incorporating social features into the app.

Readers can post articles they find interesting to their Facebook or Twitter pages.

In addition, readers can share articles with friends and family via email.

Access to the app?s content will be free until Dec. 31.

Starting Jan. 1, readers can sign up for a subscription to receive full access to the content.

A limited amount of content will continue to be available to users for free.

We're promoting it on the home page of NYTimes.com, through social media and through marketing campaigns," said Fiona Spruill, editor of emerging platforms at The New York Times, New York.

"Mobile is a major emphasis for us," she said. "It's important for us to be reaching readers on whatever devices they're using, and for us to keep experimenting with new mobile products."

Final Take
Rimma Kats is staff reporter on Mobile Marketer, New York