The Dallas Morning News rolls out live sports app
August 21, 2013
SportsDay Talk lets users pause the news
The Dallas Morning News’ sports department SportsDay DFW partnered with SportsRadio 1310 “The Ticket” to launch a mobile application that plays live sports news with the ability to pause, rewind and fast forward up to 20 minutes.
The app’s live stream features content from SportsDay DFW, including news and blogs, live scores and stats for local pro and college sports teams. SportsDay Talk is also interactive and lets users share opinions, participate in polls and chat with SportsDay writers and ticket hosts.
“Mobile is by its nature a medium where information is consumed on the go, so users are doing other things while they’re consuming that content,” said Jason Dyer, chief marketing officer of The Dallas Morning News.
“They might be distracted or have to stop what they’re doing,” he said. “The great thing about the DVR, if you get distracted, you can pause it and come back and not miss anything.
“This enables them to not miss out. If you need to pause the stream you can do that. It keeps the audience engaged.”
The SportsDay Talk app is available for free in Apple’s App Store and Google Play.
Once consumers download the app, they can access live news on their own schedule. Since most consumers are often busy and on the go, the ability to pause, rewind and fast forward up to 20 minutes of the app’s content expands their ability to access news.
Additionally, the app archives broadcasts from The Ticket as well as articles and blogs from SportsDay, so users can listen whenever they have time.
The app also integrates with social media and lets users share stories via Facebook, Twitter and email straight from the app.
SportsDay Talk follows pro teams such as the Cowboys, Mavericks, Stars and Rangers as well as collegiate teams, such as Texas A&M, University of Texas, Texas Tech, SMU and North Texas.
Within the app, users can also participate in live chats with personalities such as Tim Cowlishaw, Rick Gosselin and Gordon Keith. Users can also follow their Twitter newsfeeds within the app.
Users can save articles and broadcasts as favorites as well.
The app's homepage
Smaller, local newspapers may not have the same resources as larger publications, but mobile is just as important as ever.
According to Mr. Dyer, The Dallas Morning News’ audience is extremely engaged. They follow the shows' personalities and form strong relationships with the area’s sports teams, especially football.
The DVR-like feature of the app allows them to make that relationship even stronger.
Fox Sports just revamped its app in a huge rebranding effort (see story).
While The Dallas Morning News may not have the same means as Fox Sports, the publication is clearly making a mobile impact with the SportsDay Talk app, especially for local Texans.
“For us it supports our ongoing effort of being the most digital news organization in Texas,” Mr. Dyer said.
“It enhances a growing partnership with one of the leading radio stations in the country, certainly in Dallas. It’s all about audience attention and engagement and leveraging a great partnership,” he said.
“It’s rather obvious that the growth in mobile is significant, it’s the medium that our users are asking for our content through, and it’s always our objective to give our customers what they want. It’s all about serving our customers.”
Rebecca Borison is editorial assistant on Mobile Marketer, New York
- Trackback url: http://www.mobilemarketer.com/cms/trackback/15997-1