AT&T has rolled out its ?It Can Wait? anti-texting while driving campaign in time for the most dangerous day on the road ? New Year?s Eve.

At the center of the campaign is documentary featuring stories from individuals whose lives have been altered by texting while driving. The 10-minute piece will be distributed nationwide to schools, safety organizations, government agencies and more as part of AT&T's "It Can Wait" campaign.

Each of the eight individuals included in the full-length reel volunteered their stories to help AT&T educate wireless customers ? particularly youth ? on the risks of tapping away on their mobile phones in the car.

The documentary can be viewed online at no charge on AT&T's "It Can Wait" web site and on AT&T's YouTube page.

Here is the documentary:

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The documentary is supported by CTIA ? The Wireless Association, The National Safety Council (NSC), National Organizations for Youth Safety (NOYS) and Family, Career and Community Leaders of America (FCCLA).

AT&T is working to distribute the video to numerous government agencies and safety organizations around the country, as well as to educators, students and policymakers to put real faces to the growing problem and spread the message.

The video will also appear on the Web sites and communication channels such as newsletters and social media pages of NOYS, along with tens of thousands of schools affiliated with the organization.

In addition, AT&T will share the documentary with its wireless customers, employees and families through:

? AT&T's Teen Advisory Council ? 10 teens of AT&T employees from across the country ? and their schools

? AT&T U-verse Mobile, AT&T U-verse Online and AT&T U-verse TV On Demand

? The AT&T employee "Defensive Driving" courses required for all company employees who drive as part of their job

? AT&T's Smart Controls page, an all-in-one destination with information and tools for parents and children on how to stay safe with technology, and tips to manage content, spending, time and location

? AT&T's "It Can Wait" resource center and www.att.com multimedia download center

? AT&T's Friends & Family page 

AT&T's "It Can Wait" campaign launched in March 2010, and to date, more than 21,600 consumers have taken the pledge not to text and drive on AT&T's Facebook page, in addition to more than 16,700 AT&T employees through its internal social media channel.

More than 10,000 pledges have also been made on the AT&T Friends & Family page ? an employee-led initiative encouraging others to commit to the cause.

AT&T continues to raise awareness about the issue of texting and driving through a multifaceted initiative.

The campaign spans print, radio, TV and online advertising, in-store signage, collateral and online billing.
In addition, parents, high school educators and, most importantly, youth, can visit AT&T's online resource center. The site includes downloadable information about texting while driving such as a parent-teen pledge, a teen-teen pledge, a poster, a brochure and safety tips.