As CEO of Yankee Group, Emily Nagle Green is shepherding her firm's foray into the mobile Internet world. Where does she see the industry segment moving?

Mobile Marketer's Mickey Alam Khan caught up with Ms. Green at the Yankee Group-organized Mobile Internet World Conference & Expo this week in Boston. Here, in her words, are her thoughts on the mobile Internet, this year's conference and trends:

I would say the biggest difference in planning for this year's show versus last year, well, last year there was a lot of debate -- "Will this happen? Will mobile advertising evolve? Will networks open up?"

And I think the debate has moved. It's not if, it's how and when. And one of the reasons is that in the year that's passed, there's been so much maturation -- we have the iPhone, the Android platform, the WiMAX launch in the United States, the WiMAX networks everywhere else.

I'd say this event is a mix of certainty and uncertainty. We have certainty about the mobile Internet. But we have uncertainty about the economy and the threat it could pose.

So I think people are worried about will the economy slow down the transformation of the Internet?

There's good reason to be concerned because, on the negative side, carriers have to feel confident enough to spending money in transforming their network. And consumers may face some very tough choices about household spending.

But on the good side, we call this the Anywhere Network, because the network is making it possible to be effective from new locations.

So if workers can't travel, then there's some good use for utilization off the network. And I think for mobile marketers there's some promise that consumers may be looking for better value in their mobile experience.

It'll help the transformation ahead for consumers to accept the barter of information about them for value, for the connectivity experience or services.

It's been three years since I joined the company and we've been getting more and more focused on connectivity change. And this summer we made a final transition so that our researchers focused solely on the transformations in connectivity -- so what's going to dramatically change the consumer's experience with connectivity?

We need to move from testing and experimenting into the core budget. We don't need much more proof. This may be the most measurable medium ever.

The simplest advice I have [for marketers] is get moving. Go from first gear to third gear.