App helps iPhone users with food allergies pick a restaurant
By Dan Butcher
September 8, 2009
People with food allergies can eat at QSRs too
Have food allergies? Looking to grab a quick bite at Arby's, Boston Market, Burger King, Chick-fil-A, Dairy Queen, Domino's, Dunkin' Donuts, KFC, McDonald's, Pizza Hut, Qdoba, Sonic, Subway, Taco Bell or Wendy's? Theres an app for that.
The iCanEat OnTheGo Gluten & Allergen Free application for the iPhone and iPod touch is helping those impacted by celiac/coeliac disease, food allergies or intolerances to safely eat out anywhere. Developed by education firms AllergyFree Passport and GlutenFree Passport, iCanEat OnTheGo pinpoints what meals to eat at 15 fast-food/quick-service-restaurant chains for special diet customers.
The strategy behind the launch of the iCanEat OnTheGo Gluten & Allergen Free iPhone app is to help those impacted by celiac /coeliac disease, food allergies intolerances and special diets easily find food that are safe to eat at Fast Food and Quick Service restaurants, said Kim Koeller, president/CEO of Allergy Free Passport, Chicago.
The QSR chains provided the allergen information on their Web sites, she said. We streamlined the process of finding and filtering the information into a usable format.
We are currently in the process of reaching out to each of the chains to notify them about the app and potentially work together going forward.
Wendy's allergen-free menu
In order to tailor the application to specific concerns, users select from one or any combination of 9 allergens including eggs, fish, gluten, milk, peanuts, shellfish, soy, tree nuts and wheat.
Individuals can browse over 1,500 menu items in color-coded columns to quickly view meals and associated allergens.
The iPhone helps people avoid food allergens
Users are also able to personalize their options by hiding the items which contain their concerns and immediately identify what is safe to eat using their handset.
Now, customers can discreetly search for gluten and/or allergen-free foods from Arby's, Boston Market, Burger King, Chick-fil-A, Dairy Queen, Domino's, Dunkin' Donuts, KFC, McDonald's, Pizza Hut, Qdoba, Sonic, Subway, Taco Bell and Wendy's.
The iCanEat OnTheGo application is the companion to Allergy Free Passports iEatOut applications, which provide knowledge about cuisine, ingredients and food preparation techniques for safe restaurant dining experiences.
The iCanEat OnTheGo application reflects allergen and ingredient website source data from 15 Chains ranked in QSR Magazine's 2009 Top 50 Report.
This application represents a collaborative team effort and usability testing with international business and technology consultants, restaurant industry professionals and individuals impacted by celiac/coeliac and food allergies.
The application is based on six-plus years of research and the book Let's Eat Out with Celiac/Coeliac & Food Allergies!
Available through App Store, the three new applications, iCanEat OnTheGo, iEatOut Gluten & Allergen Free and iEatOut Lite, are assisting individuals from 30-plus countries to experience safe eating everywhere.
The iEatOut applications are being monetized via a pay-per-download model with free updates based on the chains updated information.
We will get the word out about iCanEat OnTheGo Gluten & Allergen Free iPhone app via press releases, an email campaign to food allergy and celiac/coeliac associations worldwide, an email campaign to our mailing list, viral marketing through gluten and allergen-free products companies, targeted marketing to the gluten and allergen-free community through print advertising and articles, Ms. Koeller said.
Related content: Search, Allergy Free Passport, Kim Koeller, iCanEat OnTheGo Gluten and Allergen Free, iEatOut, Lets Eat Out With Celiac Coeliac and Food Allergies, Apple, iPhone, iPod touch, App Store, iTunes, Arbys, Boston Market, Burger King, ChickfilA, Dairy Queen, Dominos, D
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