NEW YORK ? Steve Jobs' passing undoubtedly left a hole in the mobile industry and according to William Isaacson?s new book, Mr. Jobs can credit his success to his passion for producing products that combine the human emotion with technology.

During the keynote presentation at ad:tech, author William Isaacson discussed his newest book, ?Steve Jobs.? Mr. Isaacson also talked about the path Mr. Jobs took in climbing the mobile industry and the impact that his legacy left on the technology world.

?Most entrepreneurs don?t want to truly create an environment of players and care more about profits,? Mr. Isaacson said.

?What should always come first is a good company that will always make good product,? he said.

Unleft business
According to Mr. Isaacson, Mr. Jobs had the potential to change three main industries with Apple products ? television, digital photography and education.

?To reinvent the school industry, we need to reinvent the textbook industry,? Mr. Isaacson said.

?Everything could be done with interactive and digital features in the future,? he said.

?Kids could hear their lessons and work collaboratively.?

Additionally, Mr. Jobs felt very passionate about keeping all parts of mobile manufacturing local.

Mr. Jobs believed that if technology manufacturers took manufacturing off shores, engineering and design would follow, which he was passionate about keeping close.

?We will never be a great creative nation unless we remain a great engineering nation,? Mr. Isaacson said.

Tech roots
According to Mr. Isaacson, Mr. Jobs passion for design and innovation started at a young age.

As a child, Mr. Jobs looked to the craftsmanship that his father had with cars to inspire his own creativity.

Although Mr. Jobs is known for being fairly quiet about his upbringing, he was known for being a rebel and a misfit.

Growing up in Silicon Valley, CA in the 1960?s sparked Mr. Jobs  to combine two cultures going on in the area at the time ? the counterculture with rock and roll music and the rise in electronic manufacturing in the area.

?He believed the computer could be empowering and full of potential,? Mr. Isaacson said.

Mr. Jobs is also known for being a perfectionist and it is reflected with Apple?s products that have a clean design on both the inside and outside.

For example, Mr. Isaacson used an example of Mr. Jobs spending tedious amounts of time over making sure each part of a circuit board was straight on the inside despite the fact that no one saw the inside of the circuit board.

Mr. Jobs need for control is also seen with Apple?s grip on licensing out its products compared to how open rival Microsoft is known with its products.

?He was totally controlling and he believed that if you had a passion for perfection, you had to control everything,? Mr. Isaacson said.

?Having end-to-end control over his products become a signature for Steve Jobs,? he said.

Final Take

William Isaacson speaks at ad:tech about Steve Jobs