Ringly takes fashion-first approach to wearables
June 18, 2014
The makers of Ringly designed the product, available in five different colors, from a fashion standpoint and then incorporated the technology. Ringly’s technology is minimal and hardly recognizable on the rings. There is a small light on the side of the rings that blinks when alerts come through, along with vibration signals, with four vibration patterns to choose from.
Ringly is available in five colors, one not shown
The ring connects directly to the application
The wearable, compatible with iOS and Android platforms, will be available this fall, but those interested can preorder on ringly.com. Preordering currently saves consumers 25 percent off the retail price.
Ringly retails for $195-$260, and the wearable can be preordered for $145-$180.
At first glance, Google Glass seemed too futuristic for everyday use, but a partnership between Google and U.S. fashion label Diane von Furstenberg might give the product the stylish appeal it needs to be marketable and desirable.
Premiering on June 23, styles will include five new frames and eight new shades (see story).
Studies have shown that wearables lack a fashionable appeal. With some of the first entries in the wearables category failing to excite consumers, the next round of devices could feature a stronger fashion sense.
The well-to-do, early-adopters which wearables are targeted at are not just interested in technology for technology’s sake but desires items with the elusive cool factor. A lack of style is part of the reason why some early entries, such as Google Glass, have not caught on and could explain Apple’s $3-million deal for Beats as a stepping stone toward the development of a smart headphone with cache (see story).
By prioritizing appearance over technology, marketers are more likely to appeal to consumers.
“All of the wearable products on the market today lack the aesthetic quality that women are looking for when they choose accessories,” said Ms. Mercando. “And although many wearable products have introduced some mind-blowing technology, they still haven’t solved a huge problem that every woman faces: how do I make sure I don’t miss a call while my phone is in my purse?
“Ringly links up with your phone via Bluetooth technology so you can receive notifications on what’s important while still being present in the moment,” she said. “Ringly is not a clunky and over gadget-y device.”
“It’s a beautifully crafted piece of jewelry that women will want to wear, and it looks like a piece of jewelry you would buy even without the technology. We’re all about making powerful technology that’s highly functional but seamlessly integrates into your everyday life almost as if it disappears altogether.”
Caitlyn Bohannon, editorial assistant for Mobile Marketer, New York
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