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4G needed to avoid wireless network overload: CTIA keynote

4G needed to avoid wireless network overload: CTIA

A variety of wireless broadband services are being called 4G

LAS VEGAS -- The surge in popularity of mobile applications and smartphones is resulting in significantly greater data consumption, which could soon push existing wireless networks to their limit.

From 2005 to 2012, mobile traffic will have increased a thousand-fold, according to a keynote address at the CTIA Wireless 2009: Mobile Life conference. A Cisco white paper predicted that usage on wireless networks would double every year for the next several years, potentially multiplying 66 times between 2008 and 2013.

"It's hard to conceive of that type of growth -- can we keep up with that type of demand?" said Benjamin Wolff, co-chairman/CEO of Clearwire Corp., which partnered with Sprint on 4G WiMax technology (see story). "We're already having some challenges with today's networks to keep up with consumer demand, and as an industry we have to deal this capacity crunch to avoid the threat of network overload.

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"We're seeing a huge amount of wireless data consumption, and it's only going to go up," he said. "Capacity is the wireless industry's dilemma, and today's apps and devices are just the beginning."

Today's smartphones use 30 times as much data as feature phones, while laptops use 450 times the data of a standard mobile phone.

4G needed to avoid wireless network overload: CTIA

Benjamin Wolff is co-chairman and CEO of Clearwire Corp.

The popularity of new mobile applications is driving bandwidth consumption.

Consumers now regularly use mobile devices to check email, browse the Web, play online games, share photos via Flickr, post and share home videos via Facebook and YouTube, download full-track music from iTunes, stream music from Pandora, watch TV shows on Hulu and even watch movies via Netflix.

"It used to be all about coverage, coverage, coverage, but the rules are changing and it's all about capacity, capacity, capacity," Mr. Wolff said. "The merger between Clearwire and Sprint last fall enabled us to assemble a near nationwide footprint, but just as important is the depth of spectrum, giving us the ability to sell to our customers.

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"There's a finite bandwidth that operators can meter out to customers, and more spectrum equals more capacity," he said.

Analysts expect the consumption of data over the Internet to continue to increase exponentially, and LTE and WiMax, both 4G technologies, are competing to provide the solution for the increased load on carriers' networks.

To date, Sprint and Clearwire have rolled out WiMax in Baltimore, MD, and Portland, OR, while LTE has yet to deploy commercially.

Yesterday, Verizon touted LTE as the future standard during its keynote address, while Sprint is backing WiMax. However, Mr. Wolff refused to stoke the rivalry.

"WiMax and LTE are about 85 percent the same, and there's not a lot of differentiation in the way they're going to work and compete, but there is a tremendous difference between 3G and 4G," ," he said. "Latency is extremely important in today's Internet world, and 4G takes one-quarter to one-third of the time compared to 3G networks, giving consumers everything the Internet has to offer.

"4G is the way to go."

Development of the 4G ecosystem is accelerating, according to Clearwire. The company expects 100 WiMax devices to be released commercially by year's end, as well as 30 laptops and notebooks.

Mr. Wolff singled out the Samsung Mondi for praise.

Clearwire is also launching the Clear Spot Personal Hotspot, an accessory manufactured by CradlePoint that enables up to eight standard Wi-Fi products to connect to the Internet at broadband speeds via the company's Clear mobile WiMax service.

Clearwire is in the process of rolling out the WiMax network, with expansion plans underway enabling coverage for up to 120 million people in the U.S.

Clearwire plans to deploy WiMax in more than 80 markets by the end of 2010.

Internationally, there have been more than 450 WiMax deployments worldwide potentially covering 430 million people, and Clearwire expects to double that number to 800 million people by the end of 2010.

"If you are talking about competition between LTE and WiMax, you have to ask, ‘Which is going to get scale?'" Mr. Wolff said. "We're getting pretty good scale with WiMax."

The mobile device will be the primary connection tool to the Internet for most people in the world by 2020, according to Pew Research.

"That is a pretty compelling prediction, and that's just a decade from now," Mr. Wolff said. "We have a good opportunity, but we have a lot of work to do to keep up with consumer demand.

"4G networks will help to make information and content so much more relevant to people based on who they are and where they are," he said. "Now we're putting the Internet in the palm of your hand."

 
Related content: Software and technology, CTIA Wireless, Mobile Life, Clearwire, Benjamin Wolff, Cisco, 4G, wireless networks, carriers, mobile operators, Sprint, Verizon, mobile marketing, mobile

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Comments on "4G needed to avoid wireless network overload: CTIA keynote"

  1. Layne Holt says:

    April 4, 2009 at 2:11pm

    Mr. Wolff said. “We’re getting pretty good scale with WiMax.” ???

    Does Clearwire actually have any REAL WiMAX installed if so how many customers? Does he mean Pre-WiMAX?
    Clearwire plans to upgrade its 46 pre-WiMAX markets in the coming years. Meanwhile, it looks like other pure WiMAX deployments, such as Chicago, are getting pushed back.

    On March 11, 2009 9:00 PM per Clearwire spokeswoman Susan Johnston:
    http://blog.seattletimes.nwsource.com/brierdudley/2009/03/11/note_to_clearwire_customers_yo.html

    There's no word yet on what Clearwire will give customers now using its slower "pre-WiMax" network.
    Johnston said via e-mail that Clearwire "will proactively work with its customers to smoothly transition them to these enhanced mobile WiMax services as they become available. Unfortunately, the current modems aren't compatible with mobile WiMax, but we will make the new service and devices as attractive as possible for our existing customers."

    The current pre-WiMax network offers downloads up to 2 megabits per second in 46 markets across the U.S. The full WiMax Clear service will provide up to 6 megabits.

    "We'll have a transition period," Johnston said. "In other words, our existing customer won't be forced to migrate and upgrade to WiMax." "Not for a while, at least"

    How many CEO's does it take to turn on WiMAX?

    Will more and more cash and new CEO's really help? EtherLinx could have covered the Entire U.S. by now with Long Range and Local WiFi solutions at a fraction of the money already sunk in Clearwire. EtherLinx Long Range WiFi (up to 50 miles) with over One (1) Billion compatible client devices in the consumer market, vs. the case of "only about 30 devices" with WiMAX. To BOOT WiFi is now the faster of the two technologies and WiFi devices will not only connect to the network, but interconnect directly with hundreds of different devices in the home, office, car and public space — some stand alone computing devices in their own right, others ordinary household objects. EtherLinx "Wireless Broadband's Holy Grail" The solution to "get true broadband to every community in America" with Low Cost Long Range ubiquitous WiFi.

    http://www.youtube.com/watch?v=t6A-G0wT3ys&feature=channel