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Mobile marketing week in review: Social media marketing matures

Author

Chantal Tode
Social media marketing is maturing, meaning brands need to be more thoughtful in order to succeed. Newer tactics such as virtual reality and contextual targeting are quickly ramping up, but still have plenty of room for experimentation. Watch this video for the full analysis. 

Week in review
Chantal Tode is senior editor on Mobile Marketer, New York