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Mobile marketing week in review: Fresh approaches on Giphy, Ibotta and Slack

Author

Chantal Tode
The early results are promising as brands and publishers step up experimentation on mobile-first content and media strategies that look beyond typical Facebook engagements, landing instead on more tailored apps and sites such as Giphy, Ibotta and Slack. Watch this video for the full analysis. 

Week in review
Chantal Tode is senior editor on Mobile Marketer, New York