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Mobile marketing week in review: Messaging resurges

Author

Chantal Tode
Messaging is hot again as savvy marketers ramp up one-to-one engagements on smartphones via transactional alerts and chatbots, which are easy enough to build they could attract some of the brands still struggling to integrate mobile. Watch this video for the full analysis. 

Week in review
Chantal Tode is senior editor on Mobile Marketer, New York