Broadcasting company Fox readies fans for the premiere of the new upcoming show Gotham with an interactive contest involving the movie trailer and mobile application SendUs.
Marketers within the entertainment industry hope to keep the consumer’s ongoing attention through adding an interactive experience on mobile for smartphone users. Through these efforts, networks can use the power of user-generated content as brainpower for their own future initiatives.
"The beauty of mobile is that now smartphones come with incredible cameras, easy-to-use editing applications and Internet connectivity,” said Nick Namikas, Co-CEO at SendUs, Marina Del Rey. “This combination empowers audience to create engaging content, and with SendUs, to now be invited to become co-creator of content.
"Smartphones are the device through which video, photo and text storytelling begins, and SendUs is the cloud-based platform which enables the engagement between broadcaster and smartphone empowered audience members," he said.
A tailored trailer
To participate, fans can watch the trailer and recreate a segment or the entire trailer in animated or live-action formats. The most creative submission will win a trip to New York City to attend the Gotham world premiere party.
Participants can submit their creations between July 20 and July 27. FOX TV plans to show the winning creation on its network.
Caitlyn Bohannon is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at firstname.lastname@example.org.