Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.

The opinion pieces should cover the latest trends, discuss challenges or opportunities and offer solutions without self-promotion. Submissions go to Mobile Marketer editor in chief Mickey Alam Khan at .

Each column should offer insight unique to the issue discussed and customized to Mobile Marketer?s core audience of brands, ad agencies, publishers and retailers.

The goal of these industry-expert columns is to educate readers on the ins and outs of mobile marketing as more consumers engage with mobile content, commerce and advertising in their daily routines.

The columns will complement Mobile Marketer editorial coverage from editors and reporters on staff.

Columns should have a 600- to 700-word count, with exceptions for longer pieces based on a discussion with Mr. Alam Khan. Sentences should be short and so should the paragraphs. Jargon should be avoided. Columnists cannot promote their product or services.

Those interested in writing columns on a one-off or regular basis should send a one-paragraph summary of the topic and email to .

Once signed-off on, the opinion piece should be submitted within two weeks.

The column should include the author?s name, title, company, city, state and email address at the bottom of the piece, along with a high-res jpeg color headshot. No other images will be used for the piece.

Please visit the site at http://www.mobilemarketer.com to glean ideas on mobile marketing issues of the day. All material published in Mobile Marketer is copyright of Napean LLC, parent of this publication.