Who says brands aren?t running mobile marketing campaigns?
That lament -- that brands aren't serious about mobile marketing or even ready for the channel -- should be put to rest once and for all.
Yes, it seems that even after hitting key milestones -- 270 million U.S. mobile phone subscribers, nearly 40 million smartphones nationwide, 40,000 iPhone applications downloaded more than 1 billion times, 99 percent ubiquity with SMS service on all phones -- some marketing and agency executives still need evidence that mobile marketing is in rude use.
Well, here's a compilation of the top headlines from Jan. 1 onward that ran in this publication focusing on brands engaged in mobile marketing and commerce. Feel free to forward to as many clients and prospects as possible for them to click through. Maybe they will want to become a headline, too.
Sunglasses giant Oakley runs mobile ads to promote gear
David's Bridal launches multichannel mobile effort for prom season
Arby's uses mobile coupons to generate buzz for new Roastburger
Pernod Ricard's Malibu adds mobile to marketing mix
Audi of America uses mobile to reach new consumers
1-800-Flowers launches multichannel effort targeting Mother's Day shoppers
Dairy Queen mobile ads see 22 percent CTR
Kraft Foods uses mobile for new instant coffee brand
Nationwide Insurance targets drivers on iPhone
Starbucks runs mobile coupon loyalty program
Mobile commerce trial works with Jack in the Box and First Data
Puma enlists mobile help for grueling sailing race
Discovery Channel launches cross-network ad campaign with Microsoft
A|X Armani Exchange breaks first mobile ad campaign
Ralph Lauren's Rugby.com tackles mobile
Procter & Gamble's Charmin brand runs first mobile sponsorship
Kellogg runs MMS campaign for cereal recipes
BMW Germany uses MMS to drive tire sales
Johnson & Johnson's Zyrtec runs mobile banner campaign on app
Days Inn targets opted-in mobile database with IVR push
New York Yankees run ad-supported SMS alerts
MasterCard outlines mobile strategy
Jiffy Lube launches geo-targeted mobile coupon campaign
Levi's Dockers runs mobile ads in Pandora app
Time Inc. begins rollout of ambitious mobile plan
Volkswagen Polo app breaks download records
Maryland Lottery launches mobile marketing program
Tylenol, Splenda, Honey Bunches of Oats test mobile advertising
Levi's Dockers brand launches first motion-sensitive ad for iPhone
MGM Mirage debuts mobile marketing programs across properties
American Idol amplifies reach with new iPhone app
Nissan, Infiniti use mobile to increase customer interaction
Domino's Pizza increases its breadth in mobile
Unilever's Axe runs mobile marketing campaign with MTV
Nike takes NikeWomen Training Club mobile
Home Depot, Weather Channel expand partnership to mobile
American Airlines debuts mobile feature for loyalty program members
Yamaha uses mobile to create buzz around new motorcycle
Adidas runs mobile campaign to promote sportswear
Yahoo wants to become mobile gateway for Internet
Microsoft makes ambitious play for mobile
Porsche mobile effort outperforms online display ads
Nike breaks mobile bar code campaign at Mountain Dew event
Cold Stone Creamery targets families with mobile in-store push
Retail giant Target intensifies mobile-shopping effort
Fast-food chain Subway launches mobile ordering system
Hooters chain takes calendar girls mobile
Big City Burrito sees traffic from mobile coupons
CNN.com Mobile claims branding lift for The UPS Store ads
Guinness looking to take mobile pint campaign nationwide
Jiffy Lube mobile coupons bring 50 percent new households
Relaunched Financial Times mobile site identifies user profiles
Johnsonville Sausage runs Super Bowl mobile marketing campaign
Little Caesars sweepstakes campaign sees 62 percent opt-in
Retail giant H&M runs multifaceted mobile marketing campaign
Sephora launches mobile service to assist shoppers in-store
Jack in the Box launches mobile coupon campaign
Why Barack Obama is Mobile Marketer of the Year
Kroger supermarket chain expands mobile coupon promotion