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Nokia, Facebook, FTC – News briefs

News briefs

News and notes of the day

Nokia signs deal worth $321M to sell phones in China
Finnish handset maker Nokia Corp. has formed a strategic partnership with 360buy.com, China 's leading direct B2C e-commerce company to sell the companies smartphones. The deal is worth $321 million.

As part of the deal, Nokia’s Lumia 920 – the company’s latest handset – is already available on 360buy.com. The Nokia 2050 is soon to follow.

Through the partnership, 360buy will allow customers to buy the latest handsets as soon as they become available. In addition, Nokia's newly launched e-store on 360buy.com will complement its traditional distribution channels, including proprietary shops and license vendors.

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Facebook launches Poke messaging app for iOS
Facebook has launched a standalone iOS app called Facebook Poke that enables users to send messages to their friends on the social network that expire after a few seconds. Users can also send a poke, the digital equivalent of a wink.

Users choose from a set of icons at the bottom of the screen to send a poke. Users can also type a short message, snap a picture and send it or shoot a short video. Users then choose how long they want the recipient to see the message from between 1 and 10 seconds.

The move comes as Facebook’s user base is increasingly migrating to mobile devices.

FTC report points to growth in children’s marketing via mobile
In a report, the Federal Trade Commission reveals that food companies have stepped up their spending to market to children and teens via new media by 50 percent, including mobile, online and viral marketing.

At the same time, the FTC found that overall spending was down 19.5 percent from 2006, with most of the decrease coming from less spending on TV ads to youth. The decrease in spend on TV advertising was 19.5 percent.

The study, A Review of Food Marketing to Children and Adolescents: Follow-Up Report, found that food companies allocated $1.79 billion on marketing to youth in 2009.

Overall, food company participating in self-regulation regarding marketing to youth has increased, according to the report. However, some companies have not joined in, including media and entertainment companies.

Associate Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at chantal@mobilemarketer.com.

 
Related content: News briefs, Nokia, 360buy, Facebook, Poke, Federal Trade Commission, mobile marketing, mobile

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