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Jeroo, AdColony, RadioShack, NBC and Tapjoy - News briefs

Jeroo wants to radically change the way people buy
Jeroo Inc., a Charlotte, NC-based startup wants to radically change the way people buy online using mobile phones. Jeroo?s one-scan express checkout, orders and re-orders products and services changes everything and are geared for customer 2.0 that rather wave their mobile phone then click on a ?button? to complete an order.

AdColony rolls out new way to monetize mobile apps
Jirbo Inc., an app developer, announced that its next generation mobile ad platform, AdColony, is now out of beta and ready for full release to iOS developers. AdColony includes Jirbo?s videos for virtual currency SDK. With the new feature, players are rewarded with virtual goods for simply watching HD-quality video ads, without ever leaving the app. 

What are RadioShack's Facebook fans saying about mobility?
Recently, RadioShack conducted a poll of its Facebook fans to find out more about their Mobility interests and opinions. Fifty-five percent of respondents said that price was the most important factor when looking for a new phone ? followed by plans with unlimited minutes and data features. Fourty-six percent of respondents answered that if they needed a mobile upgrade, they would visit a carrier or are unaware that RadioShack offers mobile upgrades.

NBC Universal names new president of digital
Nicholas Lehman has joined NBC Universal in a newly created position as President of Digital for NBC Universal?s Entertainment and Digital Networks and Integrated Media division, reporting directly to Lauren Zalaznick, chairman of the division. Lehman will oversee the pure-play digital businesses in the portfolio, including iVillage, DailyCandy, Swirl and Fandango.

Tapjoy helps fuel growth of Glu?s Gun Bros app
Tapjoy Inc. helped Glu Mobile Inc. fuel the revenue and audience growth of its latest hit game, Gun Bros. Tapjoy?s alternative payment platform helped Glu improve Gun Bros? monetization rates, while its app distribution network provided scalable and effective promotion.