Mobile played a more prominent role at ad:tech New York this year than last and industry executives were happy with the show overall.

Jodie Solomon, direct of ad sales at Mobile Marketer and Mobile Commerce Daily, New York, chatted up a storm with some of the mobile executives that were in the Mobile Marketer Zone at ad:tech to get their take on the event.

Overall, people seemed very happy with the turn out. Here is what some attendees told Ms. Solomon:

Matthew Vallesky, senior marketing manager for mobile services at Neustar, Reston, VA
Ad:tech New York this year was a good event for us.

The traffic on the first day was very strong, and the Mobile Marketer Zone drew good crowds both days. 

There are many more vendors pushing mobile solutions than in the past, as represented by the large number of companies not only in mobile pavilion, but on the show floor, and brands and agencies seem to be finally moving out of the explore and test phase into more robust mobile programs. 

This year the mobile marketing zone was booming with steady traffic from the minute the show opened until the end.

They had to shut the lights off on us.

People are finally starting to understand how mobile marketing works and are getting a great education by reading Mobile Marketer.

Josh Rochlin, CEO of Xtify, New York
What struck me most was how eager traditional marketing and advertising companies were to be educated on what they could do with mobile. 

Beyond the brands coming through, it was very gratifying to see so many vendors delving into how they can reach the mobile audience. 

This was no longer just about impressions or customer acquisition, they were beginning to understand how high a level of relevant engagement brands can have with their mobile audience. 

Noam Samson, CEO of Cellforce, Miami, FL
We found ad:tech to be a perfect venue to present our Excellence platform, which provides complete SMS/MMS campaign management for ad agencies and mobile marketers.

Michele Lamm, advertising manager at Smarter Agent, New York
Mobile is what the Internet was ten years ago. Ad:tech attendees are innovators, the early adopters.

Paul Berman, director of business development at CheckPoints, New York
What an exciting time for CheckPoints to make a splash at ad:tech. 

Our area in the Mobile Marketer Zone was flooded with folks eager to learn more about CheckPoints, a location-based mobile platform that allows manufacturers to drive consumers to ?check out? their products in any store in which they?re sold. 
 
This served as a fantastic way to show folks why our shopping app has been downloaded over 100,000 times in less than one month since launching. 

This is turning out to be amazing for brands that are featured on our platform, such as Frito-Lay, Tyson and Unilever to get their products in the hands of so many consumers at the point of sale. 

The buzz surrounding us at ad:tech was certainly reflective of the value of CheckPoints for marketers and consumers.

Cindy Carr, director of sales at Buzz City, Los Angeles
The traffic on the floor was filled with inquisitive and enthusiastic attendees. 

Brands, agencies and various players were very open to discussing the mobile medium in depth. 

It is here finally. The United States has embraced mobile advertising as an active part of the media planning process.