With the unemployment rate in the double digits, it is no wonder that Americans are stressed, discouraged and drained.

To help people find work and career fulfillment in these tough economic times, FranklinCovey and Signal Patterns have launched the Great Career iPhone application. The application marks the first time FranklinCovey has brought its career building ideas to the mobile platform.

"This app is a part of FranklinCovey?s strategy, which is to provide as many people as possible with our world renowned content featuring the best thought leaders in the industry who speak to the various issues with which our clients struggle, reaching them through as many channels as possible,? said Sam Bracken, general manager of media publishing at FranklinCovey Co., Salt Lake City, UT.

?This is part of our comprehensive solution, which is to address a variety of different learning styles to give people the easiest path available through which to access the content, based upon how they learn,? he said.

The iPhone application is a companion to Stephen Covey and Jennifer Colosimo's newly released book, Great Work, Great Career: How to Create Your Ultimate Job and Make an Extraordinary Contribution.

Users of the Great Career iPhone application can benefit from a wealth of in-depth, rich media content, combined with specific career-building exercises and other resources.

The iPhone application is designed to help people discover their unique strengths, talents, and experiences?and then understand how to put those qualities to work to find opportunities, solve problems and make a difference in the workplace.

The application?s activities and functionality include:
? Know Your Strengths ? Research-based assessments help users to discover personality, strengths and career interests 
? Define Your Contribution ? A contribution statement builder helps users specifically define how they can match their strengths, talents and passions to an opportunity that matters to an employer. 
? Build Your Village ? A unique network-building and -nurturing tool; enables users to take specific actions and track them to build and maintain their most important career relationships 
? Find Resources ? Helps users identify ?hidden resources? that can assist them to overcome specific challenges, or take advantage of promising opportunities, in building their career 
? Action Center ? Tracks, prioritizes and accomplishes all the necessary tasks to build and maintain a great career 
? Ask an Expert ? Allows users to submit questions to Stephen Covey and Jennifer Colosimo as well as get answers to frequently asked career questions.

?The target demo is anyone who uses an iPhone who needs a job, has a job and wants to have a great career,? Mr. Bracken said. ?We are working closely with our partner, Signal Patterns to market the app to our current clients and potential clients, who are included in the Fortune 100 and 500.

?Additionally, we will market the app in our instructor led courses and in our on-line learning,? he said. ?We are also developing a career webinar series, which will be available in February.

?She will be teaching people how to build the best resume possible, learn the interview skills that will help them to get the job, as well as how create a great career.