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Dunkin’ Donuts gives mobile payments app a jolt with targeted offers - Mobile Commerce Daily

Dunkin donuts

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Dunkin’ Donuts gives mobile payments app a jolt with targeted offers
Dunkin’ Donuts is strengthening its position in the mobile space by updating its commerce-enabled application with location-based offers that reward consumers for paying through their handsets.
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MasterCard exec: Every connected device will become a commerce device
A MasterCard executive at the ad:tech 2012 conference said that mobile helps the company connect consumers with their passions.
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Facebook tests offering free Wi-Fi with merchant check-ins
With its mobile user base growing, Facebook is testing a new service enabling users to check-in at local businesses on Facebook and receive free Wi-Fi. 
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Related content: Food and beverage, mobile, mobile commerce, mobile marketing

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