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IHOP satisfies mobile appetites with revamped apps, digital gift cards - Mobile Commerce Daily

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IHOP satisfies mobile appetites with revamped apps, digital gift cards
IHOP is making a bigger play in mobile with new mobile applications, an optimized site and digital gift cards that aim to better accommodate consumers, as well as drive foot traffic to its locations.
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Dell exec: Mobile is enabling more frequent purchases
Mobile commerce sales will increase significantly next year, agreed several mobile executives who participated in a Mobile Commerce Daily Webinar yesterday.
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Retailers slow to adopt up-and-coming mobile experiences: report
While leading retailers are doing a good job of embracing basic mobile offerings, far fewer offer up-and-coming in-store mobile experiences such as mobile payments and augmented reality, according to new study from Acquity Group.
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Lindt Canada bolsters in-store holiday revenue via mobile
Lindt Canada is taking a multichannel approach this holiday season with a campaign that builds brand awareness and ultimately drives in-store sales. 
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Related content: Food and beverage, mobile, mobile marketing, mobile commerce

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