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Are QSRs undermining customer relationships with too much mobile? - Mobile Commerce Daily

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Are QSRs undermining customer relationships with too much mobile?
While mobile should definitely play a large role in the fast-food industry, QSRs need to be wary of completely replacing the human touch with technology.
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J.M. Smucker adds Instagram to sweepstakes for Dunkin? Donuts at-home coffee
The J.M. Smucker Company is bringing back its ?Mug Up? promotion for Dunkin? Donuts packaged coffee with an added mobile twist, letting consumers enter via Instagram.
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Travelocity rethinks smartphone bookings with revamped iPhone app
Travelocity has rebuilt its iPhone application from the ground up to accommodate for the more gesture-based features in Apple?s new iOS 7.
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Barclay?s Pingit mobile checkout integrated into transportation ticketing app
Barclay?s Pingit mobile payments service is teaming up with Corethree to bring the financial institution?s mobile checkout to public transportation customers in Britain. 
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