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Starbucks reduces mobile payment friction as app's reach grows
Starbucks? plan to dominate mobile commerce is becoming a bit clearer with a new application revamp that puts payments front and center.
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How The North Face uses voice search to drive mcommerce sales
Outdoor gear and apparel retailer The North Face continues to see strong results from its use of natural language and voice-enabled search, helping its sites across mobile and desktop in several European counties to deliver a 35 percent increase in search conversion rate and 24 percent increase in revenue from search. 
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Hertz enhances car rentals with mobile email alerts
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Hertz has improved its car rental loyalty program and added mobile email alerts to provide up-to-the-minute information for its members.
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LevelUp supports wearables payments app with giveaway
LevelUp is now accessible via the Pebble smartwatch, and to support the launch, the mobile payments company will award the seven millionth LevelUp transaction with a free Pebble watch and LevelUp credit.
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