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CVS/pharmacy boosts shopability of mobile site by enabling purchasing
With consumers increasingly using their mobile devices to shop, CVS/pharmacy has revamped its mobile site to make the entire CVS.com catalog available to shoppers.
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Mobile FirstLook 2012 New York Jan. 19 conference: Macy?s, Sears, Coca-Cola, MTV, Walgreens
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy?s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
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Aloft Hotel tests holographic QR codes to enhance guest experience
Aloft Hotel is testing a holographic concierge with QR codes to give guests easy access to information and offers from local businesses.
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Chase entices card holders with mobile ads
Chase is running time-sensitive mobile advertisements that encourage users to play a game to learn about the rewards they can receive with a Chase account.
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Orbitz launches revamped mobile site, daily deals to capitalize on last-minute travel
Online travel booking site Orbitz has rolled out a mobile-exclusive daily deals program and an optimized Web site that target travelers looking for last-minute bargains.
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AisleBuyer expands platform for marketers with in-store deals
Shopping application AisleBuyer is using location-based deals and offers to let brands and retailers specifically target consumers waiting in line.
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Mercedes combines mobile efforts for complete in-app model lineup ? Luxury Daily
Luxury Daily today - Mercedes combines mobile efforts for complete in-app model lineup; Increased diamond, gold demand to single-out true luxury consumer.
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