Santa goes mobile this holiday season
Santa Claus is reducing the amount of letters he sends this year as his elves prepare to send text messages to all of the good girls and boys.
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The Bowery Mission of NYC uses SMS to battle homelessness, hunger
The Bowery Mission launched an SMS campaign designed to raise awareness of the plight of the homeless and hungry in New York City during its 100th anniversary celebration.
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UNICEF seeks outside help for mobile strategy
UNICEF has put out a call for a mobile marketing firm or individual to help the UN agency map out its mobile strategy.
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Mobile charitable fundraising to reach $2M in 2009, says expert
Mobile giving this year is expected to end with $2 million in pledges, an exponential increase from last year?s $350,000. In this Q&A, the Mobile Giving Foundation?s Jim Manis expounds on the state of mobile giving.
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Estee Lauder amplifies breast cancer awareness efforts with mobile
Estée Lauder is helping raise awareness for breast cancer via an ad campaign that is running on Kargo and Hearst Magazines? mobile properties.
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