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Children?s Miracle Network relies on SMS to raise money for sick kids

Nonprofit organization Children?s Miracle Network is raising money via text for hospitals that are taking in sick and injured children being evacuated from Haiti, as well as providing medical supplies and personnel on the ground.

Donors can go to http://www.childrensmiraclenetwork.org text HAITICMN to 85944 to make an instant $10 donation. These funds will directly benefit Children?s Miracle Network hospitals contributing to the relief efforts in Haiti.

?Children?s Miracle Network raises funds for children?s hospitals,? said Aubrey Prince Cichelli, director of public relations at Children?s Miracle Network, Salt Lake City. ?As our sole purpose and mission, we are constantly motivated to find new opportunities to make giving as easy as possible.

?Mobile donations are another opportunity for us to generate funds for the pediatric hospitals in our network,? she said. ?We want to make it simple for people to donate to their local Children?s Miracle Network hospital, and text donations are easy.?

More than 170 of the world?s finest pediatric hospitals belong to Children?s Miracle Network, a nonprofit that raises funds for 170 children?s hospitals.

The affiliate hospitals have banded together in times of crises several times before to care for children desperate for treatment, most recently during Hurricane Katrina when multiple Children?s Miracle Network hospitals opened their doors to care for the patients of Children?s Hospital ? New Orleans, a Children?s Miracle Network hospital.

The Children's Miracle Network of Northern New York is also relying on text to fundraise. It is letting consumers text the keyword NNYKIDS to 85944 to donate $5.

This particular campaign is meant to raise money for local families that have sick children pay for transportation and medical costs.

The donations for Haiti and for Northern New York kids are charged to donors? wireless bill.

Mobile giving is becoming really big.

In fact, mobile giving reached new heights recently, with consumers donating more than $20 million to the Red Cross via their handsets to aid the disaster relief efforts in Haiti.

Several organizations have launched SMS campaigns after the earthquake that clocked in a 7.0 on the Richter scale devastated the Haitian capital of Port-au-Prince.

According to the White House, consumers in the United States across all wireless carriers contributed more than $8 million in two days to the Red Cross relief for the Haiti campaign (see story). 

?The challenge with mobile giving is getting the word out about the mobile donations,? Ms. Cichelli said. ?People can?t use mobile donations if they don?t know how to donate, or if they don?t even know it?s an option.?