The Obama campaign used mobile advertising such as banners and text-message ads to reach supporters and encourage them to vote early.

The Obama Campaign selected Quattro Wireless as its mobile advertising partner to insert Obama "Vote Early" advertisements into Quattro's extensive network of carriers, publishers and SMS partners such as Boost Mobile and ChaCha.

"The Obama campaign wanted to reach consumers directly in key battleground states and reach a younger consumer," said Steven Rosenblatt, vice president of advertising sales at Quattro, Waltham, MA. "They felt that mobile provided a great way to immediately impact and influence early voting by getting people to go directly while they were on the move.

"They wanted to personally connect with voters and felt that mobile advertising was a great way to get people into the voting booths," he said. "This news clearly demonstrates what is currently reflected in Obama's campaign commitment to provide supporters with the ability to access real-time updates and information using today's most popular medium -- the mobile phone.

"Quattro Wireless decided to extend its reach outside of banner ads along with ChaCha to offer the Obama Campaign everything required to successfully implement the latest in its mobile campaign."

Through Quattro's dynamic ad serving platform, the Obama campaign delivered geo-targeted advertising messages in Iowa, Ohio, Indiana, North Carolina, Nevada, New Mexico, Colorado, Florida, Montana and Wisconsin.

For the Obama program, Quattro enabled both demographically targeted ads through its publisher partner relationship with Sprint-owned mobile virtual network operator Boost Mobile, as well as geographically targeted ChaCha, a SMS answering service.

On ChaCha, Quattro inserted SMS text message advertisements promoting the "Vote Early" strategic outreach as well as making accessible state-specific voting information.

"Quattro Wireless has provided a turnkey solution by partnering with marquee brand mobile search leader -- ChaCha -- in order to provide a cutting edge technology offering for the Obama campaign that complements and supports their traditional media strategy," Mr. Rosenblatt said. "Mobile drives action and impacts ROI, in this case getting people out to vote."

Users that opt-in to the "To vote early reply OBAMA" advertisement in Iowa, received local information about the Obama campaign, Iowa voting locations and contact information.

President-elect Obama's campaign has made a name for itself in terms of reaching voters through new and innovative technology.

Using Quattro's dynamic ad-targeting, the Obama campaign can communicate directed and geographically-relevant messages to specific communities across the United States.

The advertising goal is to drive more votes, more attention and more exposure for one of the most talked about presidential races in history.

"As many have witnessed in the general media this last week -- voting interest and turnout will be at an all-time high," Mr. Rosenblatt said. "This is the most historical campaign to date, on many levels.

"The average click through rate was over 1.1 percent throughout the campaign," he said. "Key battleground states such as Montana, Wisconsin, Nevada, Florida, Ohio and North Carolina saw high click through rates and impressions across the board. "

Quattro Wireless is a mobile advertising network, specializing in taking wired assets to the wireless world.

With the industry's only pre- and post-click technology platform, Quattro provides publishers and premium branded advertisers with a service to extend their Internet offering to the mobile Web.

Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience.

Publishers leverage Quattro's proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile Web versions of their wired Web sites.

Quattro Wireless was founded in 2006.

"Reaching voters through new and innovative technology characterizes Obama's successful campaign thus far," Mr. Rosenblatt said. "The watershed success of the Obama VP text campaign, reaching nearly 2.9 million, proved to an entire industry the power of the mobile channel and the powerful solutions that are now available to interact with consumers and voters.

"Now, texting updates to get out the vote early will prove to be another successful solution in Obama's presidential race to the White House," he said.

"Mobile is a critical component of the overall communication process for any brand. Just like any savvy marketer who understands how consumers can utilize mobile, political campaigns will forever be changed with the use of mobile in their overall advertising strategy."