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Burger King unwraps emoji keyboard for Chicken Fries return - Mobile Commerce Daily

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Burger King unwraps emoji keyboard for Chicken Fries return
Burger King is ramping up awareness of the return of a popular menu item, Chicken Fries, by rolling out a chicken-inspired emoji keyboard for mobile users, suggesting that emojis could be a potent marketing tool for on-the-go consumers.
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Wells Fargo?s mobile banking app says hola to Spanish customers
Wells Fargo & Co. has added a Spanish-language option to its mobile banking application, building on the financial institution?s introduction of Spanish Text Banking last year, as it seeks to address this demographic?s close relationship with their smartphones.
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Century 21 promotes social selling, mobile connectivity for brokers
Century 21 Real Estate is aiming to leverage social media as an additional selling tool by partnering with platform Hootsuite, enabling brokers and sales associates to engage in social selling by managing several networks from one dashboard to allow for quick responses via mobile.
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Opentabs? integration of PayPal stokes hot rivalry in mobile ordering
The mobile payments space continues to heat up, with Opentabs integrating PayPal within its mobile payment system to meet consumer demand for order-ahead services.
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