The Canadian Press goes mobile
The Associated Press and The Canadian Press announced the launch of The Canadian Press Mobile, developed by AP on its smartphone platform.
Readers of The Canadian Press can view, search, save and share multimedia news anytime, anywhere. AP teamed up with Canada's national news agency to introduce two international mobile sites accessible from the Web browser on most Internet-enabled wireless devices, http://news4mobile.ca in English and http://nouvellesmobile.ca in French.
"Basically the AP has developed a good mobile platform for the U.S., which includes our content and many of our member newspaper's content, and this makes for a good local, national and international news experience," said Jane Seagrave, senior vice president of global product development for the AP, New York.
"We are licensing our platform with The Canadian Press to get a global footprint," she said.
The Associated Press is a global news network, delivering news from every corner of the world to all media platforms and formats.
The Canadian Press is one of Canada's leaders in providing real-time, bilingual multimedia content for online, mobile and emerging platforms. More than 250 journalists deliver news stories, photos, graphics, audio and online video, plus news coverage from the AP, to daily newspapers, radio and television stations and Web sites.
In addition to The Canadian Press and the AP, content will come from 20 communities and a growing list of sources, including The Globe and Mail, Canada's No. 1 national newspaper; the Toronto Star, Canada's largest daily newspaper; Transcontinental Media, Eastern Canada's leading community newspaper publisher; and CTV, Canada's No. 1 television network.
The Canadian Press news application on AP Mobile will also serve as a gateway to AP's mobile platform at http://apnews.com.
AP Mobile was launched in May 2008 as the first product released by AP's Digital Cooperative, an initiative aimed at finding new digital outlets for news and information produced by AP members.
Today, AP Mobile covers the entire 100 top designated metropolitan areas boasting a growing number of content contributors to create a seamless mobile news media experience.
More than 1,000 news organizations have signed up to provide local news stories through the AP mobile platform.
AP Mobile also offers device-optimized applications for BlackBerry and iPhone, with more client applications on the way.
"Clearly mobile is where the audience is going," Ms. Seagrave said. "We are seeing an increase in uptake on mobile and for us it is an opportunity to leverage all the resources we have in an understandable way."