ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Mobile Marketer site for the latest mobile marketing news.
Levi?s taps iBeacons to rejuvenate brand and reel in shoppers
Apparel brand Levi Strauss and Co.?s Live in Levi?s brand reintroduction campaign has combined its efforts with the use of iBeacon-enabled billboards, prompting customers with an offer and driving them into nearby stores.