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Mobile marketing 2019 Key stats at the half

Location, location, location

↑ 14%
Location-based marketing is set to grow 14% to $24.4 billion in ad spending this year. Source: BIA Advisory Services
89%
The percentage of marketers that reported sales lifts after using location data to boost their ad campaigns. Source: Factual

Voice and virtual assistants

Bank of America's Erica chatbot serves 150,000 customers each week. Here's the breakdown:

49% Millennials
20% Gen X
16% Baby boomers
15% Gen Z
Source: Bank of America
1 in 5
Consumers have shopped via voice assistant. Source: Sumo Heavy

Social platforms continue to sizzle

$14M
Instagram's expected 2019 revenue. Source: Jefferies Financial Group
↑ 39%
The average revenue per Snapchat user rose from $1.21 in 2018 to $1.68 in 2019. Source: Zephoria
↓ 20%
Dunkin' saw a 20% lower cost-per-video view in its trial of Instagram Stories poll stickers. Source: Instagram
$9M
TikTok's worldwide in-app sales surged 500% in May from a year earlier. Source: Sensor Tower

How social and AR impacted commerce

9.1%
Social accounted for 9.1% of e-commerce in Q1. Source: eMarketer
47%
Almost half of social media users said Pinterest is the top platform for product discovery and shopping, more than three times higher than those who cited Facebook or Instagram. Source: Cowen and Co.
57%
More than half of weekly Pinterest users use the app while shopping in stores. Source: GfK
63%
Despite its popularity, majority of advertisers struggle to implement AR tech. Source: Unity Technologies

Mobile and wearable devices surge

3 hrs 43 mins
U.S. adults this year will spend more time on mobile devices than TV. The average time using mobile devices will grow 3.7% this year. Source: eMarketer
↑ 55%
Global shipments of wearable devices jumped to 49.6 million units in Q1, with ear-worn devices showing the fastest growth. Source: IDC

Brands on social for FIFA Women's World Cup

16,300
Nike led social media mentions ahead of the tournament with 16,300 posts referring to the sportswear brand. Source: Talkwalker
Top brands mentioned on Twitter in the month before tournament kickoff:
  1. Nike
  2. Qatar Airways
  3. Visa
  4. Adidas
  5. Coca-Cola
  6. Hyundai/Kia
Source: Talkwalker

Mobile campaigns that stood out this year

$1M

Chipotle integrates Twitter with SMS for NBA playoff promotion

The chain dished out $1 million worth of burritos to basketball fans.

Chipotle's "lid-flipping" challenge with influencer David Dobrik generated 110,00 video submissions on TikTok and 104 million video starts in its first six days. Source: CNBC
↑ 60%

Beauty brand Marc Anthony sees viral growth on TikTok

Its True Professional line saw a 60% jump in sales from a UGC campaign on TikTok. Fans made humorous "before and after" videos of themselves acting as if they were starring in a commercial. Source: CNBC
#DreamBigVolumeChallenge with TikTok Credit: Marc Anthony Hair Care on YouTube

↑ 40%

Adidas pilots Checkout on Instagram

The sportswear brand's year-over-year jump in Q1 online sales is largely attributed to Instagram's direct-selling features. Source: CEO Kasper Rorsted, Adidas earnings call
150,000

Coca-Cola lets fans unlock prizes with scannable packaging

The mobile campaign for summer offers the chance to win more than 150,000 prizes.
6,900

Social mentions of Expensify's scannable music video for the Super Bowl


Sentiment: 21% 😀, 5% 😠, 74% 😒 Source: Talkwalker
#3 most "WTF" Super Bowl spot Source: Ace Metrix
2 Chainz X Adam Scott | Expensify This - Cannes Lions Winner 2019 Credit: Expensify on YouTube