Dive summary:
- Bob Lord, the former CEO of Publicis Groupe's Razorfish, is leaving to become CEO at AOL Networks, the programmatic ad buying arm; he won't be separated from his former employer for long, given the new partnership between Publicis and AOL.
- The partnership's goal is to give marketers new ways to brand online in real-time; AOL will supply the publications, and Publicis will bring the brands.
- According to AOL CEO Tim Armstrong, the pairing plans to build out the first live advertising platform for the Internet.
From the article:
"The goal of the partnership is to give marketers new ways to brand their products in real-time on the Web. The thinking is: AOL supplies the platforms via the array of online publishers, including its namesake site and The Huffington Post, and Publicis Groupe brings the brands. AOL CEO Tim Armstrong and Publicis Groupe CEO Maurice Levy describe the global venture as 'live advertising.'"