LONDON, April 5th, 2018 – S4M, the leading mobile programmatic drive-to-store technology, partners with adsquare to enable targeting and measurement capabilities in physical stores. This integration provides for the first time FUSIO by S4M clients with real-time store visits and incremental visit calculations from adsquare for instant campaign optimizations.
Advertiser can access and see hourly updates of incremental store visits directly generated from their mobile campaigns in the FUSIO by S4M dashboard. Likewise, for retailers and trading desks, they can optimize campaign budgets in real-time based on the best performing parameters to boost visits from mobile ad impressions.
This integration comes on the heels of other recent integrations from S4M to provide clients with more options to complement their drive-to-store campaigns. With FUSIO by S4M, marketers have the peace of mind that their campaign effectiveness measurements, such as impressions, clicks and incremental visits; are impartial and double verified.
“Our technology should not be both judge and jury when it comes to measuring online and offline performances. Providing impartial measurements by integrating with reliable industry actors, such as adsquare, is key to maintaining our client confidence”, explains Christophe Collet, CEO of S4M. “This is another key integration to strengthen our drive-to-store offer with trusted offline metrics. Adsqaure has been our data partner for many campaigns in the past years, so we are excited to integrate their data into FUSIO by S4M to enable real-time metrics within the platform.”
About S4M
S4M – Shopper Marketing Made Easy – is the first and only mobile advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. S4M created a mobile-first technology that is unique in the industry to be accredited by the MRC (Media Rating Council) on the entire mobile user journey. The platform empowers brands with full transparency and control in their mobile data supply chain from mobile programmatic buying to consumer conversion in apps, mobile sites, and physical points of sales.
Founded in 2011 by mobile marketing pioneers, S4M is headquartered in Paris with over 150 employees and services more than 500 advertisers worldwide. The company has ten offices in the US, Europe, Asia Pacific, and Latin America. Discover more: http://www.s4m.io
# Press Contact S4M #
Name: Zoey Tung, Brand Content Manager - S4M
Tel: +33 (0)173050028
Email: [email protected]