Natalie Koltun
Editor | @natalie_koltunNatalie was an editor of Marketing Dive who grew up in suburban Minneapolis. She moved east to get a B.A. in journalism at the University of Maryland and a Master's in corporate communications from Georgetown. For five years, she covered mobile advertising trends, brand marketing, and creative campaigns.
393 articles by Natalie Koltun
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Chevrolet's WhatsApp game drives awareness of texting and driving dangers
May 26, 2022 -
Minute Maid offers heat relief with Aguas Frescas waterslide delivery
May 25, 2022 -
TikTok's new ad product lets brands crowdsource content
May 19, 2022 -
Pepsi spins cola-infused pepperoni pizza in latest 'Better with Pepsi' push
May 19, 2022 -
Google adds customizable ads on search and YouTube
May 12, 2022 -
Peloton ad spending plunged as new users wane, analysis finds
May 12, 2022 -
Sneaker supremacy: Nike and Adidas battle for brand love
May 10, 2022 -
Starbucks builds out 'third place' with foray into NFTs
May 5, 2022 -
Benefit Cosmetics reinforces gaming link with 9-tournament series
April 28, 2022 -
Campaign Trail: Veuve Clicquot savors small moments and 250 years
April 22, 2022 -
NBA and Google gamify playoffs with virtual app experience
April 21, 2022 -
TikTok set to surpass combined ad revenues of Twitter, Snapchat
April 14, 2022 -
Baskin-Robbins scoops up brand refresh
April 11, 2022 -
Campaign Trail: Logitech for Creators fosters community in debut brand platform
April 8, 2022 -
Skullcandy keys into music, self-expression in yearlong social push
April 7, 2022 -
Adidas goes sci-fi with personality-based metaverse avatars
April 5, 2022 -
Colgate trials tech for real-time ad testing to drive mobile shopping
March 31, 2022 -
Campaign Trail: Lululemon's poetic ode to women's feet
March 25, 2022 -
Meta tops TikTok in mobile ad performance after Apple's ATT changes
March 24, 2022 -
Instacart adds shoppable recipe tool to TikTok, Hearst sites
March 17, 2022 -
Campaign Trail: Ruggable rejects restrictions in debut brand effort
March 11, 2022 -
Acura rolls into metaverse with NFT, first virtual showroom
March 10, 2022 -
Gap champions individuality, self-expression for spring push
March 8, 2022 -
66% of brands spent more on creator marketing in past year
March 3, 2022 -
Merrell favors fresh air over gimmicky self-care gadgets in new ad
March 1, 2022