Chapstick is encouraging Facebook likes and increasing its social presence via a mobile campaign.

The company is running full page and mobile banner ads within Pandora?s iPhone application. In addition, Chapstick has also launched its own radio station to further engage consumers.

Like me
The Chapstick mobile ads read ?Are you read to rock? Join the conversation?

The Chapstick mobile ad

When users tap on the mobile ad they are redirected to the company?s Facebook page.

There, consumers are encouraged to ?Like? Chapstick. This not only helps build the company?s relationship with consumers, but also lets them learn more about its products.

Users are encouraged to "Like" the company

For example, Chapstick?s Facebook page features detailed information about the company and its Web site.

Consumers can also browse photos and see what others are saying about Chapstick?s products.

In addition, rolling out a separate radio station within Pandora is a smart move.

This helps Chapstick build more of a relationship with its consumers and engage them within an app, which they probably use daily.

Mocial
Mobile is beginning to play a big role in social media and brands and marketers are starting to take advantage.

Last year, Lipton Iced Tea encouraged Facebook likes via a mobile campaign it ran in Pandora (see story).

Most recently, Coca-Cola Co.'s Sprite used mobile to increase its Facebook likes. The company ran mobile banner ads within TV Guide?s iPhone application (see story).

Final Take
Rimma Kats is staff reporter on Mobile Marketer, New York