Ford Motor Co. is one of the first companies to launch a CNBC mobile advertising campaign in which Microsoft will power the mobile display ads.

The Ford mobile banners are meant to drive consumers to the Automakers mobile site. This announcement is a result of the fact that Microsoft and CNBC made a deal to expand their advertising partnership into the mobile space.

"We've just extended our Web partnership on advertising with CNBC to the mobile field," said Marc-Henri Magdalenat, New York-based founder/CMO of ScreenTonic and director of mobile advertising for Microsoft. "Our strategy is to build a network of premium inventory and bring this inventory to our advertisers with our technology.

"This is Microsoft's first mobile advertising syndication deal in U.S., and it won't be the last," he said.

Microsoft is the exclusive third-party provider of mobile WAP site display advertising to CNBC.com's mobile audience of 1.1 million unique monthly visitors in the United States.

Ford's mobile banners are running on the CNBC mobile site at http://www.m.CNBC.com.

This alliance is Microsoft's first mobile ad syndication deal in the U.S.

"We want to provide is best inventory to advertisers and CNBC's content is relevant to advertisers," Mr. Magdalenat said. "It complements our own inventory, and it gives us something to build on."

The Ford banner appears at the top of the CNBC WAP site. It encourages users to click to get more in-depth information on the car manufacturers' cars.

Clickers are routed to the Ford mobile site where they can check out cars via the vehicle showroom.

Users can also request brochures, search inventory, get a quote, and get trade-in value.

Ford is the maker of Lincoln, Mazda, Volvo and Mercury brands of cars.

Microsoft Advertising has worked with other global brands including Coca Cola, Procter & Gamble, McDonald's, BMW, Jaguar, Nike, 20th Century Fox, Paramount and Reebok.

"We've been in the syndication business for mobile advertising in Europe for four years, and we plan to extend that into U.S.," Mr. Magdalenat said. "While offering significant reach is really key, our focus on this is quality, rather than delivering reach for reach.

Through Screen Tonic, Microsoft Advertising has more than 20 carrier and publisher syndication partners.

Microsoft Advertising has delivered mobile advertising campaigns, including banners, text and video, to more than 200 advertisers in Britain, France and Belgium.

Most recently, Microsoft has secured syndication partnerships with Boursier.com, L'Euippe and Autonews.

"Our purpose is to provide premium products that are relevant and significant to advertisers," Mr. Magdalenat said. "Now that we've added CNBC inventory to our existing premium inventory, our ads address close to 20 million mobile consumers, which is 50 percent of mobile unique users each month."

The mobile partnership between Microsoft and CNBC is an extension of the companies' online advertising collaboration announced last December.

CNBC claims that it has one of the fastest-growing business and financial mobile WAP sites, with more than 10 million page views in the last 30 days. The sites feature real-time quotes and breaking news alerts.

The expansion of the Microsoft and CNBC.com alliance is aimed toward providing advertisers with further opportunities to extend audience reach.

The deal is geared toward helping brands to engage with their audience in more relevant ways at home, at work and on-the-go across multiple platforms, devices and geographies.

Advertisers will also be able to take advantage of two premium mobile ad placements that conform to the Mobile Marketing Association's global standards.

Microsoft serves mobile display ads including banner ads, animated banner ads and text ads.

Microsoft Mobile advertising is available in 11 markets across the globe: Australia, Belgium, France, Italy, Germany, Japan, the Netherlands, Spain, Sweden, the United Kingdom and the United States.

CNBC provides real-time financial market coverage and business information to approximately 400 million homes worldwide, including more than 95 million households in the United States and Canada.

Microsoft Advertising provides advertising tools for digital advertisers and publishers to drive brand and consumer engagement.

The portfolio includes all of Microsoft's digital advertising businesses

The company's global media network includes MSN, Windows Live, Office Live, Xbox LIVE, Live Search and Facebook.

Its global technology platforms and tools include Atlas, AdECN, adCenter, DRIVEpm, Massive and ScreenTonic, which together create engaging digital advertising experiences for their consumers.

The Microsoft Advertising network of properties spans 42 markets globally and 21 languages.

"We will be launching a new innovative format in the future, but only when we have significant inventory," Mr. Magdalenat said. "This partnership shows that we are in this business, we're investing in it and we plan to be there for a long time.

"We've selected premium partners, we're in the game and we plan to lead this game in the future," he said.