Fox has introduced a contest to find a Web developer who can create the most ?pimped-out? mobile application for its show "Fringe."

The company partnered with Appnation for the Pimp My App contest. Fox is offering developers across the country a chance to win $10,000 and to have his or her submission developed into a Fox application.

?Fringe has a deep mythology and storyline that lends itself to immersive experiences, so we?ve decided to tap into the deep bench of talent and creativity in the developer community to ensure that we offer Fringe fans the most creative and engaging mobile TV show app possible,? said Bill Bradford, senior vice president of digital media at Fox, Los Angeles.

?The developer community is the target demo for the contest, but ultimately the audience we will target with the app will be the existing fans of the show with a slight male skew, and new viewers who are introduced to the show through awareness efforts like this,? he said.

Fox is a unit of News Corporation and the leading broadcast television network among adults ages 18-49.

Appnation is a leadership conference and exposition focusing exclusively on the burgeoning consumer applications revolution and global app economy.

Mobile fringe
The contest provides developers with a set of basic technical requirements and criteria, as well as access to official Fringe multimedia assets upon registration.

Developers are encouraged to use any tools and applications available to them.

?We?re getting the word out about the Pimp My App contest through developer press outlets, Fringe fan sites, blogosphere outreach and through our partnership with the Appnation conference,? Mr. Bradford said.

Media contest
Submissions will be received by Sept. 3 and a Fox panel will judge each entry based on easy of use, general look and feel, innovation features and the best use of the application technology to deepen consumer engagement with the Fringe brand.

?At Fox, we want to engage our viewers no matter how or where they?re watching our shows,? Mr. Bradford said. ?This contest will help us develop a really unique experience for the growing number of people who engage with Fox shows on their smartphones, while they?re multi-tasking or traveling.

?In addition to launching this contest for the Fringe mobile app, we are creating mobile-enabled versions of all our Web sites which will be live when the new season begins,? he said. ?We also are also utilizing unique QR codes on different marketing platforms to drive people to immersive mobile video and text messaging about our shows. 

?We also continue to explore new opportunities for porting our existing cutting edge experiences like the Glee Superfan to mobile/tablet platforms.? 

Final Take
Rimma Kats, editorial assistant at Mobile Marketer, New York

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