Summit Entertainment is partnering with AT&T to build excitement for the Nov. 20 release of the second film installment of its Twilight Saga franchise.

AT&T will host advance screenings of the film sequel ?The Twilight Saga: New Moon??including a special cast-member appearance?in Atlanta, Chicago and Dallas on Nov. 19. In addition, photo and video content, a mobile trivia game from RealArcade Mobile and ringtones are currently available via AT&T Share on Facebook and wireless handsets from AT&T. 

?AT&T has a rich history of aligning our brand with other industry leaders?from corporate America to sports to entertainment,? said Chris Schembri, vice president of media services at AT&T, Dallas, TX. ?In addition, we are continuously looking for ways to better connect our consumers with our greatest asset?our network?in ways that are meaningful, exciting and easily accessible to them.

?We feel aligning ourselves with the Twilight Saga franchise allows us to accomplish both of these missions,? he said. ?One of the great things about the Twilight Saga is that it appeals to a variety of target demographics for AT&T?tweens and teens, college students, young adults and beyond. 

?In addition, it draws in both women and men with its unique storylines, action and romance themes.?

?The Twilight Saga: New Moon? is directed by Chris Weitz and stars Kristen Stewart, Robert Pattinson and Taylor Lautner.

In the film, the romance between mortal and vampire continues as Bella Swan (Stewart) delves deeper into the mysteries of the supernatural world she yearns to become part of?only to find herself in greater peril than ever before.

?Twilight,? the first film in the series, was released in theatres on Nov. 21. The third film in the franchise, ?The Twilight Saga: Eclispse,? is due in theaters on June 30.

Summit Entertainment LLC is a worldwide theatrical motion picture development, financing, production and distribution studio. The studio handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures.

AT&T is the No. 2 carrier in the U.S. based on number of subscribers.

?We are excited to be able to reach moviegoers and fans of the Twilight Saga of all ages across our three screens?wireless, PC and TV?and deliver unique opportunities like the chance to see an advanced screening of the film with a personal introduction from a cast member in Atlanta, Chicago and Dallas,? Mr. Schembri said.

Mixing mobile and social
Through Nov. 12, moviegoers will have the opportunity to win one pair of tickets to an advance screening of ?The Twilight Saga: New Moon? in Atlanta, Chicago or Dallas on Thurs., Nov. 19 at 9:30 p.m., which will include a special appearance and question-and-answer session by a cast member from the film.

AT&T will encourage interaction amongst fans by asking them to join in on the discussions about the Twilight Saga and post the ?Create Ur Coven? badge on individual and friends? profile pages through wall posts at AT&T Share on Facebook.

In addition, AT&T has created a WAP portal for moviegoers to access full music tracks from the film?s soundtrack, ringtones, answer tones and film graphics from ?The Twilight Saga: New Moon.?

Wireless customers of AT&T can access content by texting the keyword NEWMOON to short code 826709. 

Moviegoers also can download ?Twilight the Movie Game? from RealArcade Mobile via AT&T MEdia Mall.

In this trivia-based mobile game, players can answer challenging photo and text questions based on the first film, test their movie knowledge and prepare themselves for the launch of ?The Twilight Saga: New Moon.?

A multiplayer mode enables two-to-four players to compete on the same handset and find out who is the most knowledgeable Twilight fan.

RealArcade Mobile, a division of RealNetworks Inc., will be supporting this game with extensive promotions around the film launch for AT&T customers. 

?Today?s consumer is always connected and desires anytime, anywhere access to their favorite information and entertainment, like the Twilight Saga,? Mr. Schembri said. ?AT&T is uniquely positioned to offer this access via multiple touch points?mobile handsets, broadband and AT&T U-Verse TV?while allowing us the opportunity to demonstrate the power of our network.

?In addition, we?re leveraging popular destinations like AT&T Share on Facebook to connect with current and future customers and offering exclusive access to ringtones, answer tones, graphics and more to current mobile customers through a custom-created WAP site,? he said.