Software company Wapple was named 'Most Innovative Enterprise Application' at the Mobile Internet Innovation Awards 2007 that took place Nov. 14 at the Mobile Internet World trade show in Boston.

Wapple is an early pioneer of mobile Internet site creation, management, billing integration and solutions deployment. Its Web-based tools allow companies to create professional and user-friendly mobile internet sites.

"Mobile Internet's success is dependent upon sustained innovation of companies like Wapple," said Eliot Weinman, president of events and publishing at Yankee Group, Waltham, MA, in a statement.

Wapple recently announced Wapple Canvas, an ad-funded solution that removes all the barriers to creating an essential mobile presence by making it simple and free.

"We have a strong philosophy that mobile sites should be built with the mobile user in mind -- transcoded Web sites do not meet the needs of the end user who, whilst using their mobile phone, expects quick consumption of content and information as well as interaction through simple mechanisms such as 'click-to-call' (WTAI) and data entry forms," said Anne Thomas, business development director at Wapple, Bromsgrove, England.

Wapple Canvas is a tool kit, accessible from anywhere in the world through a PC Web browser. Using simple point-and-click design controls and drag-and-drop for page layout, Wapple Canvas makes it possible to get a mobile Web site up and running in hours, which can be accessed from virtually any device on any network from any country.

Wapple's portfolio already includes TDK, Mobil1, Metallica and the Washington Post mobile sites along with new media agencies such as, G8Wave, MyThum, Cherry Media, PlayerX, Generiq and Brickhouse.

"We are very confident that through years of development we have already overcome the challenge of delivering appropriately to the thousands of varying handsets and browsers -- one site is built using Wapple Canvas and this will serve every single device whether an old wml browser or a new device such as the iPhone," Ms. Thomas said.

"Our current challenge is educating the market on what is in fact possible on mobile and why it is important to build mobile-specific sites," she said. "I believe that this will happen quite naturally when brands in particular see tremendous success with mobile advertising done right."