Mobile: Page 9
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Taco Bell revives coin drop game from aughts to boost mobile app
The chain is again tapping into nostalgia and a retro style as part of its latest rewards program push.
By Chris Kelly • July 11, 2023 -
Threads reaches 100 million members in record time
The new, Twitter-like app from Meta is now the fastest-growing app of all time.
By Andrew Hutchinson • July 10, 2023 -
Trendline
Top 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
T-Mobile gears up for MLB All-Star game with AR and drones
In a first for the baseball league, a drone camera over the field will transmit live video over 5G to programming on MLB.com, Facebook and Twitter.
By Aaron Baar • July 10, 2023 -
Premier League throws in AR trophy hunt for US soccer tournament
Fans can use a map to search for 20 trophies hidden within the tournament’s five U.S. host cities for the chance to win a variety of prizes.
By Aaron Baar • July 6, 2023 -
NYT’s Wordle debuts new mobile ad format with DoorDash
The delivery service is the first to use new placements, which include interstitial video and display ads that appear once a user presses “play.”
By Jessica Deyo • July 6, 2023 -
Meta launches Threads, provides insights into coming elements
It looks clean, functional, and it could be a viable Twitter alternative.
By Andrew Hutchinson • July 5, 2023 -
Jack in the Box, Corona kick back for summer with help from Snoop Dogg
The ubiquitous brand ambassador serves as guide for an experience consumers can access by scanning QR codes on Corona products.
By Peter Adams • June 30, 2023 -
Denny’s gamifies loyalty program with monthly challenges
Customers are rewarded based on completing certain tasks, such as eating at the chain four times in July to receive a free Grand Slam breakfast.
By Aneurin Canham-Clyne • June 29, 2023 -
7-Eleven, Flo Milli drop Slurpee-inspired track ‘Anything Flows’
The chain is encouraging consumers on Instagram Reels and TikTok to put their own spin on the song for the chance to be featured in a future remix.
By Aaron Baar • June 29, 2023 -
TikTok launches ‘Creative Challenge’ to provide more opportunities for creators
Creators will be able to pitch brands with their clips in the hopes of earning money via ad partnerships.
By Andrew Hutchinson • June 28, 2023 -
DoorDash launches biggest app update in its history
New consumer features include a universal search bar, multiple carts, bottom navigation tabs and the ability to use SNAP/EBT online payments for groceries.
By Julie Littman • June 28, 2023 -
Booking.com launches ChatGPT trip planning feature
The company's app integrates the generative AI tool directly into its accommodation booking experience.
By Jenna Walters • June 27, 2023 -
Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth
The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform.
By Peter Adams • June 27, 2023 -
Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game
The game, which is centered around sabotaging the chain’s fictitious “burger-slinging nemesis,” will dish out 2.5 million food rewards on a weekly basis.
By Jessica Deyo • June 27, 2023 -
Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that's hot” her catchphrase in the 2000s.
By Chris Kelly • Updated June 27, 2023 -
Vanessa Pappas steps down as TikTok COO
The former YouTube exec has been a public face of TikTok, providing a sense of stability via her various appearances on behalf of the app.
By Andrew Hutchinson • June 23, 2023 -
Circle K pilots new Rewarded AR ads in Pokémon Go
Developer Niantic is positioning the ad format as a way to deliver relevant offers within a gaming environment to drive brand awareness and loyalty.
By Jessica Deyo • June 22, 2023 -
Rockstar presses play with immersive Spotify concert series
The PepsiCo brand’s in-app experience will include performances from musicians like Stormzy alongside five digital worlds that can be explored.
By Aaron Baar • June 22, 2023 -
Unilever taps into #CleanTok craze with global TikTok partnership
The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.
By Sara Karlovitch • June 21, 2023 -
Pizza Hut heads underground for ‘Ninja Turtles’ movie tie-up
Along with delivering pizzas to subway stations, the chain’s campaign includes an AR game, a co-branded TV spot and in-movie integrations.
By Chris Kelly • June 21, 2023 -
Domino’s delivers anywhere on the map with latest tech innovation
Pinpoint Delivery leverages Google Maps to evolve the chain's groundbreaking Hotspots feature and will be promoted via an integrated campaign.
By Chris Kelly • June 19, 2023 -
Airheads puts TikTok trend to the test with muscle-fueled Shake Factory
A viral post claiming that the candy is intended to be shaken into a new shape inspired the brand to team with bodybuilders to streamline the process.
By Aaron Baar • June 15, 2023 -
Pinterest doubles down on vertical video for seasonal ad strategy
A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons.
By Jessica Deyo • June 15, 2023 -
Crayola extends content strategy to Pinterest, TikTok following strong YouTube results
A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.
By Jessica Deyo • June 14, 2023 -
TikTok parks on gas station screens around US as part of GSTV deal
Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.
By Peter Adams • June 9, 2023