Campaigns
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Courtesy of Kraft Heinz
Heinz challenges TikTok users to make Halloween transformations with ketchup
Even as TikTok's future in the U.S. is in doubt, marketers continue to use the app with impressive results. The #HeinzHalloween hashtag has already been viewed 1.7 billion times.
By Robert Williams • Oct. 26, 2020 -
Courtesy of Burger King
Burger King dares customers to visit abandoned rival locations
Ahead of Halloween, the chain will send an offer code to app users who visit "scary places" — former locations of competitors like McDonald's and Wendy's.
By Robert Williams • Oct. 26, 2020 -
Permission granted by DoorDash
DoorDash puts voter education in the spotlight on Instagram Live
With heightened confusion around how to vote during the pandemic, the app is working to answer followers' questions while pushing its delivery services for Election Day.
By Robert Williams • Oct. 23, 2020 -
Mcphee, Alyson. (2018). [Photograph]. Retrieved from Unsplash.
LG cooks up celebrity-packed 'Homestyle' video series for the holidays
Alex Rodriguez, Jesse Tyler Ferguson, Billy Porter and 2Chainz are among the talent showing off their favorite recipes and using LG appliances.
By Robert Williams • Oct. 22, 2020 -
Retrieved from McDonald's on October 22, 2020
McDonald's scares up AR experience for Halloween
Delivery and AR continue to be go-to mobile strategies for QSRs during the pandemic, with McDonald's in Canada betting on both for a festive promotion.
By Robert Williams • Oct. 22, 2020 -
Courtesy of Morton Salt
Morton Salt pours out AR experience with major rebranding
The storied food brand created the experience for consumers who are spending more time making home-cooked meals.
By Robert Williams • Oct. 21, 2020 -
Courtesy of Reese's
Reese's delivers trick-or-treating to fans with robotic door
With traditional festivities upended this season, Instagram users can win a visit by the remote-controlled candy dispenser that responds to voice commands.
By Robert Williams • Oct. 20, 2020 -
Courtesy of Carter's
Carter's eyes millennial parents with Santagram video greetings on Cameo
As the pandemic prevents families from seeing the jolly old elf at malls, the children's clothier is teaming with a platform that delivers personalized videos from celebrities.
By Robert Williams • Oct. 19, 2020 -
Dell's Alienware mixes gaming with music in Steve Aoki series on Twitch
Peaking at more than 60,000 viewers, the series shows how Twitch's expansion into more general programming is attracting marketers.
By Robert Williams • Oct. 19, 2020 -
Patrón 'backs the bar' with benefit concert on Instagram Live
The tequila brand's virtual benefit concert is designed to support Black artists and raise money for small business owners hurt by the pandemic.
By Robert Williams • Oct. 19, 2020 -
Courtesy of Manscaped
Manscaped kicks off 'Field Goal Challenge' game in 49ers app
The marketer of "below-the-belt" grooming products for men is challenging fans stuck at home to kick as many virtual field goals as possible in 30 seconds.
By Robert Williams • Oct. 16, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle revamps 'Boorito' promotion as all-digital event
With costume contests upended, the fast casual chain tweaked its 20-year-old tradition to dish out 500,000 special codes on Instagram, TikTok and Twitter.
By Robert Williams • Oct. 16, 2020 -
Courtesy of TikTok
Deep DiveTikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?
Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.
By Peter Adams • Oct. 16, 2020 -
Courtesy of Fisher-Price
Fisher-Price opens virtual toy museum on Instagram to seize consumer nostalgia trend
Timed around the holidays, the activation celebrates the brand's nine decades in operation and features an e-gift shop selling goods from parent Mattel.
By Robert Williams • Oct. 15, 2020 -
Courtesy of Devour
Devour's 'Cheat Day' YouTube series digs into pro athletes' downtime fun
After previously provocative efforts, the Kraft Heinz brand seeks to reach young consumers without risking the backlash recently faced by its parent company.
By Tatiana Walk-Morris • Oct. 14, 2020 -
TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.
TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds
The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.
By Robert Williams • Oct. 14, 2020 -
Courtesy of Abercrombie & Fitch
Abercrombie & Fitch addresses LGBTQ mental health with IGTV miniseries
Featuring chats between soccer star Megan Rapinoe and a group of influencers and activists, the series airs as brands market around LGBTQ+ History Month.
By Robert Williams • Oct. 14, 2020 -
Retrieved from Lotrimin on October 13, 2020
Lotrimin's social push urges voters to 'stand with confidence' at the polls
The campaign includes AR filters on Instagram and Snapchat that give people a way to show causes they support, such as social justice and healthcare.
By Robert Williams • Oct. 13, 2020 -
Retrieved from Wendy's on October 13, 2020
Wendy's coupon gets more valuable with each retweet
The coupon on Twitter was retweeted 10.8K times, translating to customers receiving 30% off a breakfast order on the Uber Eats app through Friday morning.
By Robert Williams • UPDATED: Oct. 14, 2020 at 4:33 p.m. -
Retrieved from Infiniti on October 12, 2020
Infiniti puts 'Hamilton' star Daveed Diggs behind the wheel for live Instagram test drive
As consumers continue to turn to livestreaming during the pandemic, this activation shows the brand reaching for the immersion and intimacy of a showroom experience.
By Peter Adams • Oct. 12, 2020 -
Retrieved from Lifewtr on October 12, 2020
Lifewtr boosts digital gallery of Black art with Instagram contest
PepsiCo's brand of bottled water is giving creators a chance to win a cash stipend and be featured in its new online gallery of protest art.
By Robert Williams • Oct. 12, 2020 -
Courtesy of 1800 Tequila
1800 Tequila immerses Snapchat users in AR artwork
With the pandemic limiting sales at bars and restaurants, engaging people through digital channels is more important than ever for spirits brands.
By Robert Williams • Oct. 12, 2020 -
TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.
TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video
Debuting as the Justice Department appeals an injunction against a ban on new downloads of the app, the effort could reassure brands and users.
By Peter Adams • Oct. 09, 2020 -
Courtesy of Twitter
ABC debuts emoji game on Twitter to promote 'Supermarket Sweep'
"Supermoji Sweep" asks people to post grocery emoji in tweets for a chance to view a video message from Leslie Jones, who hosts the upcoming game show.
By Robert Williams • Oct. 09, 2020 -
Courtesy of Oreo
Oreo supports LGBTQ pride with social giveaway of rainbow cookies
The effort is part of the Mondelez brand's partnership with an ally advocacy group, and includes a short film and co-branded digital out-of-home displays.
By Robert Williams • Oct. 09, 2020
