Campaigns
-
Study: 92% of marketers plan to ramp up Instagram influencer efforts
The platform is a powerhouse of digital word-of-mouth, though some features may be underutilized, Activate found.
By Robert Williams • April 24, 2018
-
Natori boosts social media sales 76% from AI
The tech determined that custom carousel ads exceeded benchmarks and encouraged the fashion brand to find new ways to format content.
By Robert Williams • April 24, 2018
-
Pizza Hut and JuJu Smith-Schuster ask NFL fans to share their best 'Doorbell Dance'
The wide receiver, known for his on-field dancing antics, is serving as social media correspondent for the brand's debut campaign as official pizza sponsor of the league.
By Erica Sweeney • April 24, 2018
-
Study: Privacy concerns could weigh heavily on mobile ad targeting
Fraud could increase if advertisers look to other targeting tactics due to privacy concerns with mobile ID.
By Robert Williams • April 23, 2018
-
Report: Google works on Chat service to replace Allo
The company seeks to replicate the success of Apple's iMessage while abandoning its existing messaging app.
By Robert Williams • April 23, 2018
-
EMarketer: Ad spending on mobile to surpass TV this year
Mobile commerce is some of the fuel that's driving the strong growth in the ad space.
By Robert Williams • April 20, 2018
-
Bareburger's AR menu brings fresh meaning to 'playing with food'
The burger chain lets customers scan a Snapcode and see a virtual dish before placing their order.
By Robert Williams • April 20, 2018
-
Report: Google plans sponsored how-to videos for digital assistant
Working with brands on videos for Google Assistant is another indicator that the company could introduce a smart display similar to Amazon's Echo Show.
By Robert Williams • April 20, 2018
-
Verve will exit EU markets as GDPR deadline looms
The marketing platform's reliance on location data from smartphones makes complying with the upcoming privacy regulation particularly onerous.
By Robert Williams • April 19, 2018
-
Adidas, Coty try on Snapchat's new AR shopping tool
Marketers can now take advantage of AR's engagement potential and combine this with the ability to make a purchase.
By Chantal Tode , Robert Williams • April 19, 2018
-
Opinion5 tips to boost customer engagement with native ads
Demand for the format has grown more than 3x since 2015, cementing its role as an essential part of the marketing mix, writes Oath's Courtney McKlveen.
By Courtney McKlveen
-
Coleman's first mobile app preps campers for nature treks
Users can view park information, packing lists and video tutorials on how to assemble a tent or cook over a campfire.
By Robert Williams • April 18, 2018
-
Paris's Fashion Week campaign spurs 5.7M Snapchat views
The effort aimed to promote the French capital as a digital "smart" city during the showcase for fashion designers from Feb. 27 to March 6.
By Robert Williams • April 18, 2018
-
Bark releases 'Chews Your Own Adventure' chatbot
The pet retail company is using the "dog bot" SMS text story to promote a new line of toys and treats at Target.
By Dan O'Shea • April 18, 2018
-
Postmates OOH campaign tells New Yorkers 'We Get It'
The on-demand delivery app's promotion highlights how the service can help time-pressed urbanites order food and other items on the go.
By Robert Williams • April 17, 2018
-
Amex cashes in on Coachella with shoppable AR feature
The payments company offered an immersive commerce experience for cardholding festival-goers to browse and buy exclusive merchandise.
By Robert Williams • April 17, 2018
-
H&M reveals collaboration with Moschino on Instagram Live
The retailer hosted a live chat between supermodel Gigi Hadid and designer Jeremy Scott that aired at Coachella and on @hm.
By Robert Williams • April 16, 2018
-
Burger King's AR toy promo roars into South Africa
BK Dino Cards let kids unlock a Jurassic augmented reality experience to feed their hungry minds.
By Robert Williams • April 16, 2018
-
Netflix's 'Lost in Space' unveils Google smart-speaker adventure
The science-fiction reboot is the latest show to use an audio game to encourage viewers to interact with a voice-enabled smart speaker.
By Robert Williams • April 16, 2018
-
OpinionWhy rewarded video could be the next programmatic frontier
Opt-in, rewarded video will deliver a new type of data that could help inform future programmatic buys, writes OpenX's Maggie Mesa.
By Maggie Mesa
-
Amway beauty brand partners with Perfect for AR try-on app
Users can browse and sample more than 150 makeup and skincare products and get personalized recommendations.
By Robert Williams • April 13, 2018
-
Why Taco Bell has 29x more reactions than Wendy's on Facebook
While Wendy's is known for flinging quips at competitors on social, the taco chain takes a more holistic approach to reaching mobile-savvy millennials.
By Robert Williams • April 13, 2018
-
Audi sponsors souped up ESPN sports app
The sports entertainment brand is trying to remain relevant with a new app as viewers increasingly move away from traditional TV offerings.
By Robert Williams • April 13, 2018
-
Fred Segal, Mastercard partner for shoppable windows
Shoppers can also browse and buy items on their smartphone through a link sent via text message.
By Daphne Howland • April 12, 2018
-
Molson beer, Boston Pizza offer Stanley Cup fantasy draft on mobile
Both companies aim to strengthen their association with hockey by offering prizes to fans during the weeks-long playoffs.
By Robert Williams • April 12, 2018