Campaigns
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Ray-Ban's new chatbot hits Messenger for holiday shopping
Shoppers can access personalized recommendations and buy gifts without leaving the messaging app.
By Robert Williams • Dec. 10, 2018
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Google launches Ariana Grande series with mobile-activated billboards
Fans of the pop singer can unlock exclusive "Dangerous Woman Diaries" content by scanning billboards with a smartphone.
By Robert Williams • Dec. 10, 2018
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Kimpton's Room 301 influencer campaign boosts Instagram engagement 4x
A room in Los Angeles was transformed into an "Instagrammable space" that fueled influencer content, per a case study by Gartner L2.
By Natalie Koltun , Robert Williams • Dec. 10, 2018
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Vaseline delivers free winter skincare kits in Twitter campaign
Tweeting #SaveMySkin with a snowflake emoji lets fans register to receive a package, which includes two products, a mug and games like Jenga.
By Erica Sweeney • Dec. 07, 2018
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Marriott teams with Pepsi's Lifewtr for in-room AR art displays
Scanning a code on a Lifewtr bottle activates AR features in Facebook's in-app camera.
By Robert Williams • Dec. 07, 2018
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Burger King's app hit 1M downloads after trolling McDonald's
The "Whopper Detour" geolocation stunt propelled the app to the top of the App Store this week.
By Robert Williams • Dec. 07, 2018
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Lexus' AI-fueled campaign for multicultural users drives 1.55% engagement
"Moment marketing" helped the luxury carmaker reach mobile audiences during specific times, like a coffee break or late night at work.
By Robert Williams • Dec. 06, 2018
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Formula 1 revs up VR viewing for racing fans
Starting this month, fans can immerse themselves in race highlights via a smartphone, smart TV or VR headset.
By Robert Williams • Dec. 06, 2018
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Rent the Runway eyes Jonathan Van Ness for social contest
The fashion rental service partnered with the "Queer Eye" star to find women who deserve a year of free fashion.
By Robert Williams • Dec. 05, 2018
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Uber Eats tests promoted placement model for restaurants in India
The program lets restaurants bundle several food items together and sell them at a discounted price in exchange for placement in the app's "specials" section.
By Alicia Kelso • Dec. 05, 2018
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Zulily adds mobile twist to 'white elephant' parties
Consumers in several cities can tweet for a chance to win a surprise gift, which will be delivered within hours.
By Robert Williams • Dec. 05, 2018
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Bloomberg: Apple scrambles to boost iPhone sales as demand wanes
Apple is experimenting with generous trade-in deals to spur demand during the crucial holiday buying season.
By Robert Williams • Dec. 05, 2018
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Burger King trolls McDonald's with geolocation stunt
Customers near a McDonald's location can order a Burger King Whopper for a penny by downloading the revamped app.
By Robert Williams • Dec. 05, 2018
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Nestlé bakes UGC, social media Q&A into National Cookie Day celebration
The brand's head pastry chef will answer fans' baking questions today through shareable videos on Instagram, Facebook and Twitter.
By Natalie Koltun , Robert Williams • Dec. 04, 2018
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All aboard: Amtrak opens casting call for social media users
The #AmtrakTakeMeThere program is looking for social media leaders — not professional travel bloggers or influencers — to share their stories.
By Robert Williams • Dec. 03, 2018
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IAB Tech Lab makes app-ads.txt available for implementation during beta testing
The goal for the new protocol is to increase available digital ad inventory for mobile apps, including over-the-top video apps, while reducing fraud.
By Robert Williams • Dec. 03, 2018
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McDonald's honors 'hamburger menu' creator with Reddit takeover
Reddit users can unlock discounts through the burger chain's app or chat with Norm Cox during an "Ask Me Anything" session today.
By Robert Williams • Dec. 03, 2018
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Mobile Marketer AwardsThe Mobile Marketer Awards for 2018
The awards recognize the industry's top disruptors and innovators. These executives, companies, trends and breakthroughs are transforming the industry and shaping the future.
By Mobile Marketer Team
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Mobile Marketer AwardsMarketer of the Year: Nike
While the athletics giant made waves this year with powerful creative that drove national conversation, its success in using bleeding edge tech shows how integrating mobile is key from the start.
By Natalie Koltun • Dec. 03, 2018
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Mobile Marketer AwardsCampaign of the Year: Michael Kors' AR ads on Facebook
The luxury brand's move is a strong indicator that AR ads can pull in deep-pocketed marketers looking to reach mobile users at scale.
By Chris Kelly • Dec. 03, 2018
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Mobile Marketer AwardsTechnology of the Year: Domino's Hotspots
While a few of its stunts went sideways, Domino's scored when it focused on cutting-edge technology.
By Chris Kelly • Dec. 03, 2018
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Captain Morgan hosts holiday contest on Instagram
Actor Adam Devine will "crash" the house party of one lucky winner.
By Robert Williams • Nov. 30, 2018
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Universal AR app lets movie fans recreate 'Welcome to Marwen' scene
The app is reportedly the first time a movie scene has been recreated in 3D augmented reality for mobile users.
By Robert Williams • Nov. 30, 2018
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Terra turns veggie chips into paints, delivering 16x higher engagement rate on Instagram
High engagement rates for the effort across Instagram and Facebook show the efficacy of creative that reinforces a brand's identity while also matching the style of user-generated content.
By Chris Kelly • Nov. 29, 2018
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Unilever's Lynx spins Snapchat ad views into charitable donations
The CPG giant will donate to anti-bullying organization Ditch the Label every time a viewer swipes up on the video ad.
By Robert Williams • Nov. 29, 2018