Campaigns
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Subway drafts NBA players for trivia challenge on Instagram
Los Angeles Clippers' Boban Marjanović and Tobias Harris hosted the first weekly match that aims to boost the sandwich chain's loyalty program.
By Robert Williams • Oct. 19, 2018
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Adidas drops new shoe in Instagram Stories music video
The video for the shoe line aims to reach a mobile audience of early adopters of fresh styles and trends.
By Robert Williams • Oct. 19, 2018
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Lufthansa's AI-powered ad campaign personalizes travel experiences
The ad, created with IBM Watson, answers general airline questions and provides travel content for 15 European destinations.
By Erica Sweeney • Oct. 19, 2018
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Jägermeister's AR Tarot deck serves Snapchatters their 'cocktail fate'
Scanning a Snapcode on branded bottles in bars or stores unlocks the "Divine the Darke" experience.
By Robert Williams • Oct. 19, 2018
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Sprint sells off mobile ad arm to InMobi
The acquisition of Pinsight could help advertisers refine their targeting on mobile devices, as the deal gives InMobi the exclusive right to Sprint subscriber data.
By Robert Williams • Oct. 18, 2018
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Facebook takes aim at clickbait, exaggerated and 'spammy' ads
Ads with low-quality characteristics will have reduced distribution in the Facebook ad auction or won't be approved.
By Erica Sweeney • Oct. 18, 2018
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Dunkin' kicks off Halloween costume contest on Instagram
The coffee chain will award $1,000 and a year of free coffee to the winner of its #DunkinDressUpContest.
By Robert Williams • Oct. 18, 2018
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Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts
The Leaf Rakers Society, now at over 26,000 members, has become a powerful tool for peer-to-peer recommendations around seasonal products like the Pumpkin Spice Latte.
By Peter Adams • Oct. 17, 2018
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Comcast livestreams 'paranormal investigation' on Twitter to promote Wi-Fi
"Project Dead Zone" asked Twitter users to help a team of faux investigators navigate a haunted mansion ahead of Halloween.
By Robert Williams • Oct. 17, 2018
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Verizon drives Fios signups with scannable Amazon Prime Now bags
Customers who order goods can scan a QR code to win $5 credit and see if Verizon's mobile service is offered in their area.
By Robert Williams • Oct. 17, 2018
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Mercedes' Instagram contest helps fans fulfill their bucket lists
The carmaker will use the A-Class sedan to help winners cross off things they want to do before "kicking the bucket."
By Robert Williams • Oct. 16, 2018
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In-app ads can raise campaign ROI by 41%, survey says
Three quarters of brands have asked their media agencies to buy in-app ad placements due to their favorable metrics.
By Robert Williams • Oct. 16, 2018
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USA Today boosts metrics with mobile web redesign
Faster page load times and a uniform look increased readers' average time spent on the site by 28% since last year.
By Robert Williams • Oct. 16, 2018
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Burger King partners with DoorDash for Twitch takeover
The chain's king mascot will battle popular gaming personalities in Activision's latest "Call of Duty" game.
By Robert Williams • Oct. 15, 2018
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Renault Italy taps Messenger chatbot to drive SUV sales
A Japanese-style animated series on Instagram Stories takes viewers through a storyline around the 100 special-edition cars.
By Robert Williams • Oct. 15, 2018
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MLB integrates Google Assistant into broadcast and social content for playoffs
During the championship games, which start today, announcers will ask Google Assistant a variety of questions.
By Erica Sweeney • Oct. 12, 2018
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Having a #BadHairDay? Pantene offers consultations on social media
The P&G brand's "14-Day Challenge" asks people to post pictures with a dedicated hashtag to receive personalized tips from style advisers.
By Robert Williams • Oct. 11, 2018
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Facebook's Marketing Partner program integrates smaller agencies, consultants
The goal is to boost creative development by giving smaller agencies faster support and letting marketers assess the performance of creative before releasing it.
By Erica Sweeney • Oct. 11, 2018
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Facebook dominates video ad spend with 25% share, eMarketer finds
Overall, spending on online video ads is forecast to grow 30% this year for a total of $27.82 billion.
By Robert Williams • Oct. 10, 2018
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Delta polls passengers via Twitter to select seasonal in-flight movie
The holiday movie poll follows two earlier surveys that received more than 300,000 votes on the social channel.
By Robert Williams • Oct. 10, 2018
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TravelNevada's 360-degree video ad scores high engagement
The state's "Don't Fence Me In" campaign saw CTR nearly seven times higher than the industry average.
By Robert Williams • Oct. 10, 2018
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Dunkin' and Oreo unveil new products via Twitter banter
Instead of announcing the new flavors in a press release, the brands held a back-and-forth conversation between their respective social media accounts.
By Robert Williams • Oct. 08, 2018
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Deep DiveHow to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
By Natalie Koltun • Oct. 08, 2018
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Study: 67% of OTT app users 'churn' in the first two weeks
The apps have an average retention rate of 41.8% for users after seven days and 43% of apps are abandoned one month after download.
By Erica Sweeney • Oct. 05, 2018
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Coca-Cola sponsors AR experience for NASCAR playoffs
Smartphone users will have the illusion of stepping through a virtual portal into a 360-degree view of the Monster Energy stock-car racing series.
By Robert Williams • Oct. 05, 2018