Campaigns

Unilever, T-Mobile join GroupM's sponsorship of Shonda Rhimes podcasts on iHeartMedia

The news offers another signal that marketers are looking to support multicultural programming that's more likely to resonate with younger audiences.

By Robert Williams • Aug. 12, 2020

Nestlé teams with upcoming lifestyle app With/n on healthy eating regimens

With/n will provide daily advice, motivational content and custom nutrition plans that include ready-made meals from brands like Lean Cuisine.

By Robert Williams • Aug. 12, 2020

Planters debuts Peanut Jr. with Twitter challenge celebrating quarantine birthdays

Baby Nut, the reincarnation of Mr. Peanut, has rapidly aged into a 21-year-old Gen Zer who is looking to make followers' birthday wishes come true.

By Robert Williams • Aug. 12, 2020

Facebook ranks as most popular ad platform for small businesses, study finds

These marketers appear undeterred by the recent boycott of Facebook, with two-thirds saying negative news doesn't affect their social media marketing.

By Robert Williams • Aug. 11, 2020

Chipotle rides with Tony Hawk for 'Pro Skater' session on Twitch

The legendary skateboarder will be joined by actor Finn Wolfhard on the livestream to play the remastered classic and give out burritos.

By Robert Williams • Aug. 11, 2020

Estée Lauder gamifies beauty serum promotion with online arcade

Sales channels in different countries can customize the four games to offer players free product samples or other incentives.

By Robert Williams • Aug. 11, 2020

Aldo launches first TikTok campaign with #StepIntoLove challenge

The footwear chain is offering $5,000 to the winner of the contest, which is being promoted in an influencer campaign targeting Gen Z.

By Robert Williams • Aug. 11, 2020

Consumers favor smartphones for back-to-school shopping, study finds

Shoppers are more budget-minded during the pandemic, with the portion of people planning to spend less than $500 growing to 86%.

By Robert Williams • Aug. 10, 2020

You & Mr Jones buys influencer marketing agency Collectively

Following a pandemic-related slowdown in influencer marketing earlier this year, a recovery appears to be underway as brands seek ways to reach homebound consumers.

By Robert Williams • Aug. 07, 2020

Podcast dealmaking is exploding in 2020 — and marketing dollars will follow

A deluge of deals this year, including Omnicom inking an unprecedented $20 million ad pact with Spotify, signal the medium's ascendance will continue as consumers favor mobile-first content.

Macy's enlists influencers for its 'Style Crew'

Previously only available to employee ambassadors, the retailer's program now includes fashion and beauty buffs and shoppable content.

By Tatiana Walk-Morris • Aug. 05, 2020

Auntie Anne's rolls out recliner in mobile ordering push

Fans of the soft-rolled pretzel chain can win a reclining chair that places delivery orders with the pull of a lever.

By Robert Williams • Aug. 05, 2020

Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'

Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.

By Robert Williams • Aug. 05, 2020

Heineken gives soccer fans chance to win 'Stadium in a Box'

The beer brand's #CheersfromHome contest urges fans to post pictures on Twitter of how they celebrate their favorite Major League Soccer teams.

By Robert Williams • Aug. 04, 2020

Anheuser-Busch hosts virtual music festival for International Beer Day

Featuring its portfolio of brands, the marketer will run promotions on Drizly and other delivery services to urge people to enjoy the festival from home.

By Robert Williams • Aug. 04, 2020

Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals

Frito-Lay and the NFL speak to Snapchat's hold on young users in the app's first ad effort targeting brands, which airs as TikTok faces threats of a U.S. ban.

By Peter Adams • Aug. 03, 2020

Forrester: Influencer campaign volume slipped 3% during pandemic

Influencer activations slowed in March, but returned to near normal levels by April and May as brands sought influencer help with content and ad creative.

By Robert Williams • Aug. 03, 2020

Häagen-Dazs nearly doubles Amazon orders with Instagram, TikTok influencers

On social media, the General Mills brand worked with immersive storytelling company Secret Cinema on the eight-week "Secret Sofa" series.

By Robert Williams • Aug. 03, 2020

Natural Light gives away 'Dorm From Home' with social media contest

With its latest stunt, the Anheuser-Busch brand looks to reach college students who face the possibility of spending the fall semester at home.

By Robert Williams • July 31, 2020

PetSmart gamifies reptile adoption with Snapchat AR quiz

An immersive lens includes a discount on a pet reptile to drive store foot traffic, which rose during the pandemic's early days as people stockpiled supplies.

By Robert Williams • July 31, 2020

Bumble matches with Babe Wine to cover moving costs for pandemic breakups

Instagram users can enter to have their moving costs covered by tagging and sharing photos of themselves "turning their breakup into a glow up."

By Robert Williams • July 30, 2020

Mobile marketing in EMEA maintains high growth despite pandemic, study says

The percentage of EMEA marketers who are allocating more than a quarter of their ad budgets to mobile rose to 49% this year from 40% in 2019. 

By Robert Williams • July 30, 2020

Pepsi kicks off soccer quiz on Houseparty video chat app

Timed to the return of the Champions League, the Pepsi Football Trivia Deck has more than 250 questions for soccer fans to answer over a video call.

By Robert Williams • July 29, 2020

Chipotle unlocks free guacamole with SMS, social guessing game

The fast-casual chain is giving people a chance to win a year of free guacamole by guessing secret passwords in text messages. 

By Robert Williams • July 29, 2020

Popeyes urges fans to prank family members with autocorrect campaign

In a ploy to turn pizza lovers into fried chicken fans, the QSR is asking people to edit "pizza" into "Popeyes instead of pizza" using the autocorrect feature on smartphones.

By Robert Williams • July 28, 2020