Campaigns
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Spindrift asks 'Why #NoLimeEmoji?' on Instagram and Twitter
The beverage brand looks to generate buzz around its new lime flavor with a charity-minded campaign.
By Robert Williams • Feb. 20, 2019
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Revlon rolls out influencer-backed campaign with Instagram sweepstakes
The cosmetics giant is giving away $4,000 in prizes, including a trip to NYC.
By Robert Williams • Feb. 20, 2019
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USA Today debuts AR feature for Oscar-nominated designers
"Oscars AR: The costumes and creators" gives audiences a close-up look at designs from nominated films.
By Robert Williams • Feb. 19, 2019
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Report: Apple buys AI marketing startup DataTiger
The deal is the latest indication that Apple seeks to build its digital marketing capabilities to drive growth as iPhone sales decline.
By Robert Williams • Feb. 15, 2019
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Amazon seeks a better way to do loyalty rewards with new Moments program
The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony's Crackle streaming platform.
By Peter Adams • Feb. 14, 2019
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Secret asks women to share 'no sweat' stories on Instagram
The Procter & Gamble brand will select as many as 10 women whose stories of personal strength will run in a multichannel campaign throughout the year.
By Robert Williams • Feb. 14, 2019
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Study: Facebook, Google top mobile ROI rankings while Snapchat surges
A record 15 ad networks were eliminated from Singular's ROI Index because of "excessive levels of fraud."
By Robert Williams • Feb. 14, 2019
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Amazon Lockers to debut at Coachella
The e-commerce giant's temporary lockers could be a game-changer for thousands of thirsty, under-nourished, flower-hungry festival goers.
By Daphne Howland • Feb. 13, 2019
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T-Mobile's Super Bowl push drives surge in app downloads
An offer for free "Taco Tuesdays" at Taco Bell via the wireless carrier's app led to a jump in digital transactions for the Tex-Mex food chain.
By Robert Williams • Feb. 13, 2019
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Mr. Peanut, Dr. Ruth answer Twitter fans' burning Valentine's Day questions
The brand mascot and iconic sex therapist made a humorous video that's racked up more than 620,000 views as of press time.
By Erica Sweeney • Feb. 13, 2019
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The Knot joins Spotify for wedding playlists
Singer Meghan Trainor is the first celebrity to curate "Wedding Songs by The Knot" as Valentine's Day nears.
By Robert Williams • Feb. 12, 2019
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Burger King's 'Whopper Detour' generated 1.5M app downloads
Trolling McDonald's helped catapult the brand to the top of Apple's App Store rankings, Restaurant Brands' CEO said during a conference call with analysts.
By Robert Williams • Feb. 12, 2019
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Southwest Airlines seeks Instagram influencers for travel content
Finalists can receive prizes including e-passes for one-way travel, gift cards worth $500 and 10,000 Southwest Airlines Rapid Rewards points.
By Robert Williams • Feb. 11, 2019
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How Cars.com intercepted Super Bowl conversations to increase traffic 42%
The digital auto marketplace convened a game day "war room," driving traffic and engagement by inserting itself into the big day's conversations — all without any TV time.
By Chris Kelly • Feb. 11, 2019
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Schwarzkopf sees 96% video completion rate on in-store mobile videos
Mobile shoppers could scan hair dye boxes with the Shopkick app to see demonstrations of hair coloring.
By Robert Williams • Feb. 11, 2019
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KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug
Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service.
By Erica Sweeney • Feb. 08, 2019
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MGM Resorts sponsors experience in Sacramento Kings game app
"Call the Shot" lets sports fans predict scores, game outcomes and shooting percentages, for a chance to win virtual and real prizes.
By Robert Williams • Feb. 08, 2019
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Nike leans into empowering IGTV series with 'Fight for Your Dream'
Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.
By Robert Williams • Feb. 08, 2019
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Busch turns race car into beer cans for Twitter trivia contest
Winners of the Daytona 500 promotion will get one of 40 limited-edition cans made from Kevin Harvick's old race cars.
By Robert Williams • Feb. 07, 2019
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Snickers preps #SmoothItOver campaign for after Valentine's Day
Fans can win free Creamy Snickers-infused flower bouquets by tweeting about their holiday "nomance" gaffes.
By Robert Williams • Feb. 07, 2019
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IHOP and DoorDash cook up 'Pancizza' stunt for National Pizza Day
Pizza-sized pancakes will be available for delivery in Chicago, Dallas, Los Angeles and New York later this week.
By Robert Williams • Feb. 07, 2019
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Jarlsberg Cheese unwraps in-store mobile ad, digital coupon campaign
The move builds on a 2018 pilot that included influencer content, digital media, recipes and out-of-home experiences.
By Robert Williams • Feb. 06, 2019
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NBA names AT&T as official sponsor for tech-focused fan experiences
Some activations will take place during NBA All-Star games in Charlotte, North Carolina, which is one of a few U.S. cities where the wireless carrier has launched 5G technology.
By Erica Sweeney • Feb. 06, 2019
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Toyota drives 1,200 dealer visits with location-based mobile ads
The mobile ad campaign demonstrates the power of reaching potential customers at the right place and time.
By Robert Williams • Feb. 05, 2019
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Google's Q4 ad revenue rises 20% as its pricing power erodes
Facebook and Amazon outpaced the Alphabet-owned platform's Q4 growth rate at 30% and 95%, respectively.
By Robert Williams • Feb. 05, 2019