Campaigns
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Chipotle gives away burritos on Instagram
The QSR chain is offering free burritos to the first people who respond by text message to its short-lived Instagram posts.
By Robert Williams • Dec. 10, 2019 -
Walgreens and Neil Patrick Harris offer holiday advice in social content
The drugstore chain enlisted Harris and his husband, chef David Burtka, for videos, photos and tips on coping with holiday stress.
By Robert Williams • Dec. 10, 2019 -
TikTok's top 100 viral videos of 2019 showcase diversity of its content
A year-end campaign across social media highlights well-established creators as well as relative newcomers who have moved up the platform's ranks.
By Robert Williams • Dec. 10, 2019 -
YouCam's holiday contest showcases updated photo-editing tools
The app's holiday photo challenge urges users to create and share photos for a chance to win a free subscription for a year.
By Robert Williams • Dec. 09, 2019 -
'Star Wars' footage will debut as 'Fortnite' in-game exclusive
The "Risky Reels" section of a game map will showcase a preview of the blockbuster on Dec. 14.
By Robert Williams • Dec. 09, 2019 -
Mobile Marketer Awards
Marketer of the Year: Burger King
The fast food giant drummed up loyalty by dunking on rivals, wedging into timely pop culture moments and driving app downloads through smartphone-centric campaigns.
By Natalie Koltun • Dec. 09, 2019 -
Mobile Marketer Awards
Executive of the Year: Chris Brandt, Chipotle
Since 2018, the QSR chain's CMO helped turn around the ship with a mobile-first approach centered on making the brand more culturally relevant.
By Chris Kelly • Dec. 09, 2019 -
Mobile Marketer Awards
Campaign of the Year: Burger King's 'Whopper Detour'
A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain's app.
By Natalie Koltun • Dec. 09, 2019 -
Mobile Marketer Awards
The Mobile Marketer Awards for 2019
From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.
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Spotify extends annual Wrapped campaign to entire decade, podcast content
The feature is for the first time accessible through the platform's mobile app, and outdoor ads spotlight newer bets like the acquisition of Gimlet Media.
By Robert Williams • Dec. 06, 2019 -
Pandora updates app to better cater to advertisers
Heineken is among the brands running video spots in the streaming service's upgraded app.
By Robert Williams • Dec. 04, 2019 -
Kool-Aid crashes onto TikTok with holiday video challenge
The Kraft Heinz brand's mascot and rapper Lil Jon encourage people to post social videos for a chance to win $10,000.
By Robert Williams • Dec. 04, 2019 -
American Eagle embeds QR codes in shirts for Giving Tuesday
Select items sports an icon people can scan to activate Delivering Good's donation website.
By Robert Williams • Dec. 04, 2019 -
T-Mobile ad campaign touts nationwide 5G coverage
A microsite with an interactive map and ads on TV, radio, digital audio and social media will promote the new service.
By Robert Williams • Dec. 03, 2019 -
Teleflora blooms on social media with combination CGI/live action ads
A toy elf comes to life and offers advice to a mom stressed out by her holiday to-do list in the 15- and 30-second humorous digital spots.
By Robert Williams • Dec. 03, 2019 -
Secret opens Instagram directory, shoppable videos bolstering women-run businesses
The P&G brand wants to help female leaders score a fair share of the $730 billion forecast to be spent around the holidays.
By Peter Adams • Dec. 02, 2019 -
Deep DiveThe winners and losers of Black Friday 2019
Mobile kicked in more than its fair share this year, and that was good news for some brick-and-mortar retailers.
By Daphne Howland • Dec. 01, 2019 -
HBO brings 'His Dark Materials' creatures to life with Snapchat
The effort includes a location-based Landmarker AR Lens that activates a virtual polar bear at Hollywood's TCL Chinese Theater.
By Robert Williams • Nov. 27, 2019 -
Pringles debuts chip-dispensing gaming headset on Twitch
The Kellogg brand is running ads and influencer content on Twitch as part of a strategy that looks to more than double its spending on esports this year.
By Robert Williams • Nov. 27, 2019 -
CBD seltzer brand pays Venmo users for their Instagram promotions
Recess is trying an unconventional campaign that sidesteps marketing regulations on Facebook-owned platforms.
By Robert Williams • Nov. 26, 2019 -
McDonald's Thanksgiving Twitter contest gifts a year of Uber Eats delivery
Uber Eats also is waiving delivery fees for late-night McDonald's orders from Nov. 27 through Cyber Monday.
By Robert Williams • Nov. 26, 2019 -
Warner Bros.' new 'Friends' app helps fans recreate iconic scenes around 'Friendsgiving'
AT&T, Lego and Coffee Bean & Tea Leaf made branded stickers for the app, which also features virtual filters based on famous moments from the show.
By Robert Williams • Nov. 25, 2019 -
Tic Tac becomes 1st sponsor for Spotify's new live music event series
Two nights of activations and performances at The Mint, a historic L.A. venue, will emphasize different aspects of the Tic Tac brand.
By Barry Levine • Nov. 22, 2019 -
JC Penney rings in holiday proposal season with AR ad driving virtual try-ons
The mobile campaign with Verizon Media includes immersive, full-screen spots, a "wedding personality" quiz and ad sponsorship on HuffPost Life.
By Natalie Koltun • Nov. 21, 2019 -
Sam's Club spotlights speedy mobile checkout with ads starring world's fastest runners
A holiday campaign with Usain Bolt and Allyson Felix challenges shoppers to download the Scan & Go app and make their own grocery runs.
By Dianna Christe • Nov. 20, 2019
