Campaigns
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SeatGeek teams with Cargo on in-car ticket sales
On-the-go passengers can search for live entertainment as they explore a new city or during their regular commute.
By Robert Williams • Jan. 17, 2019
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Acura takes Facebook Instant Games for a spin
"ILX Total Control" takes drivers on a 360-degree virtual drive that responds to the motions of a smartphone.
By Robert Williams • Jan. 17, 2019
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Marriott streamlines loyalty programs after data breach
The revamp of its mobile app follows a major cyberattack that led to more than 380 million customer records being stolen.
By Erica Sweeney • Jan. 17, 2019
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Cole Haan delivers style advice on Forbes with influencer video series
"Changemakers" is an episodic mobile- and social-first series that shows how the fashion brand fits into millennials' lifestyles.
By Robert Williams • Jan. 16, 2019
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Freddie Mercury singalong hits Amazon Alexa for biopic release
U.S. users can say "Alexa, play Ay-Oh Live" to recreate the experience of echoing Mercury in concert.
By Robert Williams • Jan. 16, 2019
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Natural Light and Cash App kick off Super Bowl contest to offset student debt
Fans can enter by sharing their game-viewing party plans on Twitter, Instagram or Facebook with special hashtags.
By Natalie Koltun , Robert Williams • Jan. 16, 2019
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Olay's first Super Bowl spot promotes Skin Advisor tech
The brand wants to connect with the large percentage of NFL fans who are women and who research suggests are more focused on ads.
By Erica Sweeney • Jan. 15, 2019
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Subway expands mobile marketing abroad after 10x ROI in US test
The sandwich chain is extending its personalized marketing efforts to Canada, Ireland and the United Kingdom to boost loyalty.
By Robert Williams • Jan. 15, 2019
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Sparkling Ice refreshes brand with voice-powered drink recipes
The "Sparkling IceMaker" app for Amazon Alexa and Google Assistant serves up cocktail tips based on what a user has in stock.
By Robert Williams • Jan. 15, 2019
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Study: Mobile garners 50% of holiday search budgets as campaign costs rise
Mobile search engine marketing CPC rates were 57% higher on the five key shopping days around Thanksgiving weekend.
By Robert Williams • Jan. 11, 2019
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Report: Amazon offers influencers commissions up to 10%
Amazon is reportedly expanding its influencer marketing program, including by running Instagram ads to target creators.
By Erica Sweeney • Jan. 11, 2019
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Super Bowl posts from brands see higher engagement levels on Instagram, analysis finds
Facebook has been the preferred social network for posting Super Bowl-related content, but it's dipped in popularity since 2015, as brands shift to Instagram.
By Erica Sweeney • Jan. 09, 2019
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Mastercard drops name from logo, banks on symbol-only mark
The company will solely use its red and yellow interlocking circles to represent its brand in order to stand out on digital platforms, such as mobile payments.
By Erica Sweeney • Jan. 08, 2019
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L'Oréal Paris animates celeb-heavy campaign with Giphy, Instagram for Golden Globes
Throughout the weekend, fans could add to their Instagram Stories a branded Giphy sticker created for the campaign.
By Erica Sweeney • Jan. 07, 2019
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Bumble matches with Serena Williams on Super Bowl push for women's empowerment
"The Ball is in Her Court" will run across multiple platforms, but Bumble declined to say whether the campaign includes a game day TV commercial.
By Erica Sweeney • Jan. 04, 2019
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NFL kicks off its first standalone app for Amazon Alexa
Fans can access information about players, teams and football jargon during the playoffs and through the Super Bowl.
By Robert Williams • Jan. 04, 2019
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Facebook AR face filter lets viewers lip-sync with John Legend
Baobab Studios takes to the social platform to promote its animated VR short film "Crow: The Legend."
By Robert Williams • Jan. 03, 2019
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Indian food giant boosts CTR with real-time targeted mobile ads
Britannia combined TV viewing with mobile banners during the Asia Cup cricket tournament to deliver 10 million impressions in less than a week.
By Robert Williams • Jan. 02, 2019
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OpinionRinging in your mobile marketing New Year's resolutions
'Tis the season for stronger data, better ad experiences and preparing strategic road maps to make 2019 the year of the user, writes Fluent's Mary Lister.
By Mary Lister
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Our 10 best stories of 2018
From highlighting location-based stunts to the surge in social commerce, here are Mobile Marketer's 10 most significant stories that shaped the year in mobile.
By Mobile Marketer team
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TikTok ties AR content sharing to charitable giving in celebrity-filled campaign
Nick Jonas, Nina Dobrev and others created mobile videos using new holiday-themed AR filters, and the platform wants others to do the same to help it donate $2 million.
By Robert Williams • Dec. 21, 2018
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AppsFlyer: App install ad spend to surge to $64.1B by 2020
The rise in media costs will outpace the growth of app installs that are driven by marketing activities.
By Robert Williams • Dec. 20, 2018
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Mizuno's app revamp boasts geofencing feature for push campaigns
Passersby will receive mobile notifications with a call-to-action linked to Google Maps to guide people toward nearby stores.
By Robert Williams • Dec. 20, 2018
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Google reimagines 'Home Alone' in new ad showcasing Google Assistant
Macaulay Culkin reprises his role as Kevin McCallister from the 1990 film and uses Google Assistant devices to foil the Wet Bandits.
By Erica Sweeney • Dec. 20, 2018
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Kraft helps avert 'meltdowns' with on-demand grilled cheese delivery in Times Square
Parents can request free sandwiches today only by sending a text to Kraft.
By Robert Williams • Dec. 20, 2018