Campaigns
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Hero Cosmetics doubles down on TikTok after results dwarf Instagram's
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories.
By Robert Williams • Aug. 19, 2019 -
Lay's puts potato's fate in hands of Twitter followers
Shares of #SaveSpud or #SizzleSpud hashtags will determine if a new root vegetable character is spared or turned into chips.
By Barry Levine • Aug. 16, 2019 -
Spartan kicks off mobile community for obstacle course racing fans
Race participants and fans can access exclusive content from athletes and personalities through the Rakuten Viber hub.
By Robert Williams • Aug. 16, 2019 -
Tyson's Ball Park Franks challenges moviegoers to AR hot dog derby
The meat brand worked with National CineMedia on its first interactive ad campaign in theaters.
By Robert Williams • Aug. 15, 2019 -
Poland Spring answers recycling questions on Instagram
Nestlé's bottled water brand is working with the Recycling Partnership to raise awareness around what is #NotTrash.
By Robert Williams • Aug. 14, 2019 -
Toyota drives 53% video view-through rate with Pinterest Pins
A campaign for the 2019 Avalon snagged millions of impressions and was the carmaker's best-performing ad effort on the platform.
By Robert Williams • Aug. 14, 2019 -
Wendy's dishes out 2M spicy nuggets after May Twitter challenge
The giveaway via DoorDash comes after the burger chain promised to bring back the menu item if fans racked up 2 million "likes."
By Robert Williams • Aug. 13, 2019 -
Klondike extends 'What Would You Do' messaging with Twitter dare
A social media contest to win a lifetime supply of treats follows the brand's return to its signature catchphrase in April.
By Robert Williams • Aug. 13, 2019 -
Levi's tailors sports marketing strategy as athletes become influencers
Social content and experiential events around sports fit into the denim pioneer's broader strategy to find "center of culture" moments, experts said on a panel.
By Robert Williams • Aug. 13, 2019 -
Hinge kills new mascot in push for users to find love and delete its app
The dating app's first international campaign includes ads in New York City subway stations and on Hulu.
By Dianna Christe • Aug. 12, 2019 -
Kool-Aid Man crashes into mobile screens on Cameo video platform
Enlisting performers Flavor Flav, Raven-Symoné and Ginger Minj, the Kraft Heinz brand is pushing personalized messages for National Kool-Aid Day.
By Robert Williams • Aug. 12, 2019 -
Re/Max unpeels digital stickers for homebuyers' mobile messaging
Branded visuals are available through texting and WhatsApp, and as GIFs on Instagram Stories and Snapchat Stories.
By Robert Williams • Aug. 12, 2019 -
28% of marketers struggle with in-app video delivery, study says
The biggest issues marketers face around in-app video are awareness, low engagement and inadequate metrics.
By Robert Williams • Aug. 12, 2019 -
Honda doubles down on esports with League of Legends Championship sponsorship
Custom content includes four new 15-second videos intended to inspire viewers to "find their drive" on Twitch, YouTube, Reddit and more.
By Barry Levine • Aug. 09, 2019 -
Marriott's Aloft Hotels unveils 'GIF-ITI' AR art displays
Bonvoy loyalty members can bid on "money-can't-buy experiences" with artists and view the immersive activation at hotel concerts.
By Robert Williams • Aug. 09, 2019 -
Lipton 'spills the tea' on Instagram Stories with TV host Andy Cohen
Bravo's "Watch What Happens Live" host offers fans advice on parenthood, love and relationships in a new campaign.
By Robert Williams • Aug. 09, 2019 -
Mental state outweighs environment for mobile ad reception, study says
Location was the least relevant factor in determining receptivity to mobile ads, while paid and free apps were equal.
By Robert Williams • Aug. 08, 2019 -
McDonald's lifts store traffic 23% with Halloween influencer contest
Influencer marketing firm Linqia flipped top-performing organic content into amplified social and display ads.
By Robert Williams • Aug. 08, 2019 -
Snickers spurs 42M views from Holler's branded stickers
The Mars candy converted 61,000 users into brand advocates by letting them decorate mobile messages with animated images.
By Robert Williams • Aug. 08, 2019 -
Bumble sponsors all-female 'Fortnite' team
The social networking app is teaming with Gen.G to empower women in the esports world.
By Dianna Christe • Aug. 07, 2019 -
McDonald's, Burger King and Subway pilot scannable programmatic print ads
A Brazilian newspaper printed QR codes to deliver ads that can be customized in real time based on weather and location.
By Robert Williams • Aug. 07, 2019 -
Bio-Oil kicks off #LoveYourMarks campaign on Instagram, Hulu
Through social influencers and digital video ads, the skincare brand urges people to celebrate their bodies while treating stretch marks and scars.
By Robert Williams • Aug. 07, 2019 -
Kmart Australia deploys AR furniture demos in programmatic web-based ads
Working with agency Universal McCann and vendor OmniVirt, the retailer breaks with the typically app-based approach to the immersive technology.
By Peter Adams • Aug. 06, 2019 -
Amazon lets Alexa users donate school supplies with their voice
People can quickly donate filled backpacks and will receive a thank you message from Shaquille O'Neal.
By Robert Williams • Aug. 06, 2019 -
Macy's back-to-school push debuts with Snapchat shopping, TikTok challenge
In its first campaign on the social apps, Macy's aims to appeal to mobile-savvy consumers and drum up user-generated content.
By Robert Williams • Aug. 06, 2019
