Campaigns
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Macy's partners with Zola on wedding registry
The move comes as the department store continues to close physical stores and rethink its digital operations.
By Tatiana Walk-Morris • Jan. 24, 2020 -
K-Y's racy Instagram challenge seeks 'chief pleasure officer'
The brand of intimate lubricants will review selfies where users make suggestive faces to select someone to fill the post for a year.
By Robert Williams • Jan. 24, 2020 -
52% of retailers will boost 2020 social media ad budgets, study says
Facebook, retailers' biggest priority, has added more e-commerce features to better woo these marketers.
By Robert Williams • Jan. 23, 2020 -
Dunkin' challenges Instagram users to design cold brew sweaters
Hockey fans can enter to win a personalized sweater as part of the chain's "Talkin' Hockey" campaign debuting around the NHL's All-Star Weekend.
By Robert Williams • Jan. 23, 2020 -
How Verizon links 5G to its ongoing first responder homage
For the first Super Bowl with in-stadium 5G, the telecom returns to messaging from previous games and ties it to the future.
By Chris Kelly • Jan. 23, 2020 -
Budweiser Canada updates 'Whassup' for Super Bowl with Uber, smart home tech
The beermaker's TV spot depicts smart home devices saying the catchphrase and will have an Uber code to request a safe ride home.
By Robert Williams • Jan. 21, 2020 -
In-app programmatic buying platform Dataseat launches with $2.3M in funding
The startup helps advertisers manage mobile app campaigns in-house and works with Social Point, Jam City and M&C Saatchi Performance.
By Robert Williams • Jan. 17, 2020 -
Avocados From Mexico links Super Bowl buzz to blockchain
The marketer and partner Vatom Labs will dish out digital objects that can be redeemed for cash to users who complete certain actions, like sharing news about the brand.
By Peter Adams • Jan. 17, 2020 -
'Words With Friends' shares celebrity-backed social campaign for 2020
Zynga's social gaming app features influencers, celebrities and organizations who share their "word of the year."
By Robert Williams • Jan. 17, 2020 -
Panda Express celebrates Lunar New Year with social AR
Available on Facebook and Instagram, the virtual filters highlight different cultural traditions like red envelope gift-giving.
By Robert Williams • Jan. 16, 2020 -
Chipotle dishes out free food to Twitter fans as 'Quitter's Day' looms
As some people struggle to maintain their New Year's resolutions, the burrito chain is promoting a new healthier menu item.
By Robert Williams • Jan. 16, 2020 -
Oreo's Most Stuf cookies return with TikTok challenge
A multichannel campaign also includes a sweepstakes, OOH elements, limited-edition products and "retailtainment" activations in select stores.
By Robert Williams • Jan. 14, 2020 -
Paramount debuts virtual makeup try-ons for 'Like A Boss' promo
The AR activation ties into the film, which tells the story of two friends who start a beauty company that's taken over by a cosmetics mogul.
By Robert Williams • Jan. 14, 2020 -
Campbell tests new shoppable ads to boost e-commerce
The brand is among the first to pilot Group Nine Media's mobile-optimized Sparkle platform, which lets marketers link promotions to sites like Amazon and Walmart.
By Robert Williams • Jan. 14, 2020 -
Natural Light offers free beer to anyone reaching drinking age
The beverage brand will repost pictures of 21st birthday celebrations on social media each month throughout 2020.
By Robert Williams • Jan. 10, 2020 -
P&G sponsors launch of Seneca Women's female-focused podcast network
As the number of podcasts soars, the network wants to ensure women's voices are represented.
By Dianna Christie • Jan. 10, 2020 -
Panera hires Phyllis from 'The Office' to address angry tweets
Actress Phyllis Smith read comments from disgruntled customers after the chain pulled onion soup from its menu.
By Robert Williams • Jan. 09, 2020 -
Sally Beauty recruits influencers in brand, app upgrade
The retailer's new motto, "Unleash Your PROtential," highlights its goal of helping consumers with salon-quality makeovers at home.
By Robert Williams • Jan. 08, 2020 -
BBC America invades living rooms with 'Doctor Who' AR commercial
A special ad break showed a QR code that viewers could scan with their smartphone to see virtual imagery from the show.
By Robert Williams • Jan. 07, 2020 -
Burger King steps up with free food for New Yorkers near 'Joker' stairs
While poking fun at rival McDonald's, the QSR is offering Uber Eats delivery to Bronx residents annoyed by a rush of tourists.
By Robert Williams • Jan. 07, 2020 -
Splenda hijacks Golden Globe chatter on social media
The brand made its network debut during last night's awards show, comparing the stevia plant to cannabis.
By Robert Williams • Jan. 06, 2020 -
HBO gifts fans of 'His Dark Materials' personalized sculptures
The design of each sculpture was determined by the social media presence of the show's most dedicated enthusiasts.
By Robert Williams • Jan. 02, 2020 -
Volkswagen bids farewell to Beetle with #TheLastMile campaign
An influencer campaign debuting on New Year's Eve urges fans to share their favorite moments with the iconic car on social media.
By Robert Williams • Jan. 02, 2020 -
Instagram's @shop celebrates astrology with #AstroWeek2020 products
The shopping event also lets Instagram showcase its tools for a wide array of merchants, including small businesses and influencers.
By Robert Williams • Jan. 02, 2020 -
Honda's Rose Parade float springs to life in Snapchat AR
Parade attendees and at-home viewers could see the carmaker's immersive content in the image-messaging app.
By Robert Williams • Dec. 30, 2020
