Campaigns

Spotify tunes in first branded podcast series with New Amsterdam Vodka

"Ebb & Flow" debuts as the streaming platform reports that 2 million users of its ad-supported service deployed ad blockers earlier this year.

By Erica Sweeney • Aug. 21, 2018

Mercedes-Benz honors 'The First Drive' with long-form IGTV video

The film, which tells the story of Bertha Benz, is the first cinematic production to be featured on the video platform that Instagram launched in June.

By Robert Williams • Aug. 21, 2018

'Crazy Rich Asians' leads with social media mentions, box office sales

The movie spurred 173,000 social media posts in the past week as audiences flocked to theaters.

By Robert Williams • Aug. 20, 2018

DKNY partners with Meitu on AR fragrance campaign

The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app. 

By Robert Williams • Aug. 20, 2018

Kit Kat's 360-degree video ad scores 48% completion rate

Nestlé Canada immersed viewers in a Japanese rock garden to urge them to take a break and try its new Matcha Green Tea bar.

By Robert Williams • Aug. 20, 2018

Twitter ends third-party access to push notifications, automatic timeline updates

The move is likely to hurt the business models of some third-party developers and could lead to less innovation on the platform. 

By Robert Williams • Aug. 17, 2018

71K Twitter users block major brands over far-right conspiracy theorist

Starbucks, McDonald's, Pepsi, Visa and more could see their promoted tweets and other ads lose impressions on the platform.

By Erica Sweeney • Aug. 17, 2018

23andMe partners with iHeartRadio on celebrity podcast series

"Spit" aims to engage on-the-go listeners better than traditional audio ads or overtly branded content.

By Robert Williams • Aug. 16, 2018

Real Simple's 'idea home' installation will get its own mobile commerce app

Arm & Hammer, Garnier, Glade and Sherwin-Williams are among the sponsors of the magazine's home decorating installation. 

By Robert Williams • Aug. 16, 2018

American Express readies payment wristbands for US Open

The Amex Band lets wearers pay for concessions and exclusive merchandise, as well as pick up free mobile charging devices at the tournament.

By Robert Williams • Aug. 16, 2018

Adidas signs with Twitter to livestream high school football

"Friday Night Stripes" will feature eight games among the top U.S. teams from Sept. 7 to Nov. 9.

By Robert Williams • Aug. 15, 2018

Facebook helps brands turn still image ads into direct-response videos

In one example, Shopback had a 5.5 times better conversion rate and 5.7 times lower cost per registration from video ads over using still ads.

By Erica Sweeney • Aug. 15, 2018

Dos Toros serves up to 10 free burritos a day with gamified app

The Burrito Time app sends a push notification when users can claim a free burrito, but doesn't include any other features like ordering or loyalty rewards. 

By Robert Williams • Aug. 15, 2018

Study: Restaurant-goers turn to voice platforms for more dining information

Four out of five users of digital assistants like Amazon Alexa or Google Assistant seek restaurant information.

By Robert Williams • Aug. 15, 2018

Mall of America integrates Alipay, WeChat Pay to attract Chinese tourists

A new partnership with Citcon lets merchants accept QR code-based payments from the platforms, which more than 1 billion Chinese consumers use at home and abroad.

By Robert Williams • Aug. 14, 2018

Opinion

What the audio streaming revolution means for marketers

Each month, an estimated 180 million Americans stream music, radio and podcasts, presenting ample opportunities for marketers, writes Inbal Lavi of Webpals Group.

By Inbal Lavi

Spotify tests unlimited skippable audio ads

The streaming company aims to determine if skippable ads offer more insights into listener preferences for strengthened personalization, Ad Age reports. 

By Robert Williams • Aug. 13, 2018

McDonald's promotes mobile ordering with chance to win free food for life

The McGold Card promotion indicates that the burger chain is making a bigger push to get diners to use the app to place and pay for orders on the go.

By Robert Williams • Aug. 13, 2018

Kilchoman Distillery to embed NFC in labels following bottle tag test

The distiller saw a 6.5% engagement rate among consumers for the bottle tags and a 22% engagement rate with its branded iOS app.

By Robert Williams • Aug. 13, 2018

Blockchain-based data-sharing app signs up McDonald's, Staples

Killi, which has added about 70,000 users since its launch on May 25, pays consumers for sharing data with brands. 

By Robert Williams • Aug. 10, 2018

L'Oréal brings AR makeup sampling to Facebook

The social platform's camera will let users virtually try on products from NYX, Maybelline, Lancome and Urban Decay.

By Robert Williams • Aug. 10, 2018

Study: Instagram's sponsored posts increase 44%

Fashion, beauty and food and beverage brands were mentioned most often on the image-sharing app.

By Robert Williams • Aug. 09, 2018

Kargo institutes viewability, brand safety benchmarks for mobile programmatic marketplace

Several publishers have joined the marketplace since the enhanced quality controls were issued, including the BBC, Everyday Health and Men's Journal.

By Robert Williams • Aug. 09, 2018

Johnson & Johnson drives purchase intent with Dabbl rewards app

Its Neutrogena skincare line saw an 82% jump in purchase intent after a two-week campaign.

By Robert Williams • Aug. 08, 2018

Gwynnie Bee calls on Alexa for voice-powered unboxing

Alexa takes shoppers on a choose-your-own adventure while opening a subscription box of clothing.

By Robert Williams • Aug. 07, 2018