Campaigns
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Nestlé Pakistan's mobile web campaign features 3D imagery
The company promoted Pure Life water's new bottle design with a strategy that didn't strain low-bandwidth networks in the country.
By Robert Williams • June 18, 2018
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Volvo, HP test LinkedIn's new carousel ads
Years after Facebook and Twitter added the format, the professional network now lets users swipe to view up to 10 images from a brand.
By Robert Williams • June 18, 2018
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Lululemon notches 38% open rate by optimizing emails for mobile
Focusing on short, snappy subject lines and eye-catching imagery above the fold proved to be a winning strategy for the activewear brand.
By Chris Kelly • June 18, 2018
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ESPN trolled iPhone users during NBA Finals
The sports network used AirDrop to send individualized messages to bystanders in five NYC locations.
By Robert Williams • June 14, 2018
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Facebook cracks down on sellers of junky products
Shoppers can share their experiences, and too many negative reviews could lead to banishment from the platform.
By Robert Williams • June 13, 2018
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Google adds tools for brick-and-mortar retailers to entice online shoppers
"See What's In Store" lets customers view a store's inventory in search results and Google Maps before making a visit.
By Robert Williams • June 13, 2018
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At Houzz, mobile augmented reality is fueling sales
More than 2 million shoppers have used the "View in My Room" feature since it launched last fall, Houzz co-founder Alon Cohen told IRCE attendees.
By Dan O'Shea • June 12, 2018
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DC superhero Lens contest on Snapchat will send winner to Comic-Con
This is Snapchat's first Lens challenge with a major brand tie-in.
By Robert Williams • June 12, 2018
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Hyundai readies social scavenger hunt for 'Ant-Man' sequel
The carmaker will place 500 toy versions of the Veloster model around Los Angeles and share clues about their locations on Facebook and Instagram.
By Robert Williams • June 12, 2018
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Report: Snapchat ad prices plummet
The image-sharing app has the lowest prices for ad placements among social media platforms.
By Robert Williams • June 12, 2018
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Macy's recruits employees as brand ambassadors
The department store is transforming employees into social media influencers in order to drive brand connection and sales.
By Robert Williams • June 11, 2018
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Disney promotes 'Aladdin' Broadway musical with VR
A 360-degree video immerses viewers in a performance as facts about the show appear.
By Robert Williams • June 11, 2018
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WSJ: Fiat Chrysler, Royal Bank of Canada among those previously granted special access to Facebook data
The social network reportedly offered limited-duration data-sharing extensions for a few companies after the flow of information was stopped for others in 2015.
By Erica Sweeney • June 11, 2018
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Location data is a boon for marketers, study says
Surveyed marketers said location data drove new customer acquisition, response rates and engagement levels.
By Robert Williams • June 08, 2018
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Snapchat, SeatGeek partner on in-app ticket buying
The Los Angeles Football Club is the first team to sell tickets through Snapchat Stories.
By Robert Williams • June 08, 2018
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Subaru saw 17% jump in site traffic from Amazon-focused mobile push
The carmaker sidestepped the rush among competitors to advertise on TV during NFL games and took a more targeted digital approach.
By Chris Kelly • June 08, 2018
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H&M tests voice-activated mirrors at NYC flagship
Smooth-talking mirrors deliver magazine-cover selfies, style suggestions and QR code discounts.
By Daphne Howland • June 08, 2018
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Forrester: Mobile will drive 72% of growth in online video ad spend
Mobile’s share of the online video ad market will grow from 50% this year to 59% by 2023.
By Robert Williams • June 07, 2018
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Study: 45% of advertisers think social media sites botch brand safety
Marketers are being more proactive about brand safety, with the study finding that only 3% lack any kind of strategy.
By Erica Sweeney • June 06, 2018
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Survey: Employee advocacy outweighs influencer marketing
Social marketers see the tactic as a cost-effective, scalable alternative to micro-influencers, Sprout Social found.
By Robert Williams • June 06, 2018
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Gravy says the price is right for mobile shopping game show
A nightly game show lets people compete for discounts on a variety of products with limited supply.
By Dan O'Shea • June 05, 2018
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Study: 71% of retailers use mobile location strategies to boost store traffic
New GDPR regulations have raised questions for vendors and marketers around limitations of data collection.
By Robert Williams • June 05, 2018
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Report: McDonald's to equip 1K restaurants with kiosk, mobile ordering each quarter
The fast food chain's modernization plan includes investments in mobile and tech platforms.
By Robert Williams • June 05, 2018
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Study: For voice shopping, Google Assistant edges ahead of Amazon Alexa
Most U.S. consumers (70%) haven't used a voice-enabled digital assistant to find product information or make a purchase.
By Robert Williams • June 04, 2018
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Memorial Day didn't deliver on email marketing performance, analysis finds
Clicks and open rates were lower than for previous Mondays, and emails put a strong emphasis on sales around the holiday.
By Erica Sweeney • June 04, 2018