Campaigns

The Giant Company takes to social media to stop panic buying

To minimize hoarding and remind people about those in need, the grocer has launched a campaign called #MoreForAll on Facebook.

By Jessica Dumont • March 27, 2020

Verizon livestreams benefit concerts as COVID-19 keeps fans at home

The "Pay It Forward" benefit concerts started with a live performance from singer-songwriter Dave Matthews.

By Robert Williams • March 27, 2020

EA unlocks 'Sims 4' Snapchat lens that lets users play with virtual pets

The nationwide activation comes as many people are seeking to foster or adopt pets as a source of comfort during pandemic lockdown. 

By Robert Williams • March 27, 2020

Jimmy John's delivers fresh bread to drive social buzz

App customers can post pictures of their homemade bread creations to social media and include the hashtags #FreakyFreshBread and #MadeWithJJBread.

By Robert Williams • March 27, 2020

Busch livestreams 'Trivia Happy Hour' on Facebook

The brand will give away prizes and raise money for bartenders facing financial hardship during the coronavirus pandemic.

By Robert Williams • March 26, 2020

JanSport runs TikTok challenge to raise charity awareness

Users are asked to show themselves handing off a backpack to the left, creating the effect that they're giving it to another user in a chain of videos.

By Robert Williams • March 26, 2020

Behr, West Elm design virtual backgrounds for Zoom amid WFH boom

The home décor brands are helping people to spruce up the appearance of their surroundings as the pandemic drives a surge in videoconferencing.

By Robert Williams • March 25, 2020

Nike offers workout app for free as COVID-19 keeps people indoors

The move came as the sportswear brand revamped its messaging to urge people to work out while in isolation.

By Robert Williams • March 24, 2020

Popeyes shares Netflix login details with Twitter followers

As fans self-isolate amid coronavirus, a "Fried Chicken N Chill" campaign will share the brand's username and password.

By Peter Adams • March 23, 2020

Huuuge Games boosts ROAS in test of Tapjoy ad format

Tapjoy's first multi-reward cost-per-engagement format lets app publishers offer several rewards to gamers from the same offer.

By Robert Williams • March 23, 2020

Condom brand puts racy spin on social distancing with social media content

Skyn is toying with the #staythef***home hashtag on Facebook, Twitter and Instagram as people self-isolate during the pandemic.

By Robert Williams • March 23, 2020

TikTok opens programmatic ad inventory to Trade Desk in Asia-Pacific countries

PepsiCo is the first advertiser to access the viral video app's inventory with a campaign for Lay's in Thailand.

By Robert Williams • March 20, 2020

Lay's weaves brand into Snapchat series 'Endless'

The snack brand will appear in the show and in six-second commercials alongside star and influencer Dylan Jordan.

By Robert Williams • March 19, 2020

Ad Council teams with government, media networks on coronavirus PSAs

Viacom and the nonprofit developed #AloneTogether, a social campaign that encourages people to stay home with live takeovers from celebrity talent, a TikTok challenge and YouTube livestream.

By Dianna Christie • March 18, 2020

Chipotle tackles social distancing with virtual hangouts on Zoom

As the novel coronavirus keeps people apart, the chain is hosting online events to bring them together, with guests like Colton Underwood from "The Bachelor."

By Robert Williams • March 17, 2020

Pepsi taps Giphy to highlight Wild Cherry, Vanilla flavors

An extension of Pepsi's "That's What I Like" platform, the effort focuses on products created after consumers called for separating Cherry Vanilla into two flavors.

By Dianna Christie • March 16, 2020

Can retailers win consumers with voice technology?

To harness the potential of voice tech, brands must elevate user experiences and have transparent data collection practices.

By Tatiana Walk-Morris • March 12, 2020

Atom Tickets lets app users share moviegoing plans on Snapchat

An integration with Snapchat aims to make the process of inviting friends to see a movie together more seamless.

By Robert Williams • March 12, 2020

Report: Quibi will show ads from 25 brands at launch

Bud Light, Doritos, Lay's, Pepsi and Tide are among the brands whose ads will appear on the mobile video service.

By Robert Williams • March 11, 2020

Wendy's is 1st brand to take over GasBuddy app for breakfast launch

For its push into the early daypart, the branded takeover captures 100% of the app's pre-drive audience as they plan daily errands.

By Robert Williams • March 11, 2020

Acura experiments with real-time ad edits for March Madness

The carmaker is extending its "Less Talk, More Drive" brand platform with humor and will release live game reactions fans can share as GIFs.

By Dianna Christie • March 11, 2020

Kind racks up 1M views for 'Mini' digital campaign

Entertaining content across Instagram and YouTube includes an AR game encouraging people to virtually catch Mini bars in their mouths.

By Robert Williams • March 10, 2020

Cacharel highlights body-positive message on Instagram, YouTube

The campaign for a new perfume features testimonials from beauty influencers who urge followers to participate with their own posts about body positivity.

By Robert Williams • March 10, 2020

Jeep taps global pop group Now United for social campaign

The carmaker is targeting first-time buyers with daily and weekly shows on YouTube and branded posts on Instagram, TikTok and Twitter.

By Robert Williams • March 10, 2020

Taco Bell taps TikTok's vertical video format for TV ad

The effort marks the first time TikTok has partnered with a brand on a national advertising campaign and references trends on the app, like "eboys."

By Peter Adams • March 10, 2020