Campaigns
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Courtesy of TikTok
TikTok races into first NASCAR sponsorship with Hispanic newcomer
As the embattled app continues to push into sports marketing, TikTok will celebrate Latinx Heritage Month with the branded car and racing suit of "avid TikTokker" Ryan Vargas.
By Robert Williams • Sept. 25, 2020 -
Courtesy of Bagel Bites
Bagel Bites dips into Twitter debate about how dogs should wear pants
The Kraft Heinz brand sold out of dog pants within a day as part of a campaign that taps into pop cultural debates at a time of increased polarization.
By Robert Williams • Sept. 24, 2020 -
Courtesy of RTO+P
Insomnia Cookies dresses up in 'mouth pajamas' on Instagram, TikTok
Instead of urging people into its stores while wearing pajamas to get free cookies, the bakery chain offered designer face masks with delivery orders.
By Robert Williams • Sept. 23, 2020 -
Courtesy of EA Sports
Gillette, Campbell's, Oakley join 'Madden NFL' roster as esports sponsors
Nearly twice as many sponsors have lined up for the gaming tournament, including several official NFL marketing partners, in a year when the football season looks different.
By Robert Williams • Sept. 23, 2020 -
Courtesy of Mucinex
Mucinex drives trial with omnichannel experience built around QR codes
Circumventing limitations on shipping some medications, Mucinex mailed a related sample to people's homes while using mobile to support its brand and retail partner.
By Shane Schick • Sept. 23, 2020 -
Courtesy of Kellogg's
Kellogg's Special K offers cereal kit inspired by Twitter conversations
"Blursday" kits aim to help people avoid the feeling that each day is blurring into the next as consumers spend more time at home.
By Robert Williams • Sept. 22, 2020 -
Courtesy of TikTok
Deep DiveHow TikTok's uncertain future and COVID-19 are transforming influencer marketing
As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank.
By Natalie Koltun • Sept. 21, 2020 -
Courtesy of Lowe's
Lowe's sees biggest social media lift from New York Fashion Week
While NYFW experienced significantly less engagement than normal due to the pandemic, followers on social mentioned the retailer more often than top designers during the event, Talkwalker found.
By Robert Williams • Sept. 21, 2020 -
Courtesy of Snap
Champs Sports kicks up photo-sharing with AR shoe try-on in Snapchat
As more people seek out digital shopping experiences during the pandemic, virtual trials appear to be gaining with brands and mobile users.
By Robert Williams • Sept. 21, 2020 -
Cody Boteler/Mobile Marketer
Torrid triples click-through rate with emails linked to personalized maps
Tailoring the retailer's emails to each recipient's location could drive foot traffic to stores imperiled by the pandemic.
By Robert Williams • Sept. 17, 2020 -
Courtesy of McDonald's
McDonald's app offers mock insurance to drive trial of new spicy McNuggets
The promotion that includes a 40-minute Instagram video of Anthony "Spice" Adams reflects the chain's focus on drive-thru, delivery and digital as it ramps up marketing spend.
By Robert Williams • Sept. 16, 2020 -
Courtesy of Hulu
Hulu keys into nostalgia with 'PEN15' audio ads on Pandora
"PEN15" creators Maya Erskine and Anna Konkle are featured in audio ads developed with Studio Resonate, the platform's in-house creative shop.
By Robert Williams • Sept. 16, 2020 -
Courtesy of eMeals
EMeals app helps Emmys viewers prep at-home watch parties
Fans of the awards show can prepare a festive at-home viewing experience through a shoppable menu and Zoom content.
By Robert Williams • Sept. 15, 2020 -
Amazon starts selling Twitch ad inventory programmatically
Marketers can now more efficiently target Twitch viewers and streamers based on their interests as well as Amazon's audience insights.
By Robert Williams • Sept. 14, 2020 -
Courtesy of H&M
H&M debuts Instagram AR filters for Kangol fashion rollout
In an effort to engage Gen Z, the retailer is letting users create their own versions of a music video starring British singer Mabel that previews a new 31-piece collection.
By Robert Williams • Sept. 14, 2020 -
Podcasts outperform traditional media, digital display on brand awareness, study says
Retailers had the highest average podcast campaign lift of 79%, consumer insights company Claritas found.
By Robert Williams • Sept. 11, 2020 -
Bekir Donmez via Unsplash
Ferrero shares '31 Days of Halloween' on Pinterest
With the holiday expected to look different this year, the confectioner wants to extend the excitement over a period of weeks with content and shoppable pins.
By Robert Williams • Sept. 11, 2020 -
Courtesy of LG
LG teams with esports business Evil Geniuses on 2 video series
A series about how professional gamers strategize appears on YouTube, along with a companion Twitch livestream that highlights LG monitors.
By Robert Williams • Sept. 10, 2020 -
Courtesy of Sabra
Sabra enlists TikTok star Tabitha Brown for shoppable videos
Leaning into the challenges families with children at home face this year, the brand is trying to ease some of the stress around serving healthy meals.
By Robert Williams • Sept. 10, 2020 -
Courtesy of Bud Light
Bud Light unveils 'Showtime Cam' for NFL fans on Twitter
Sports marketers are forced to consider new ways to engage fans as the NFL season kicks off and many stadiums are restricting attendance.
By Robert Williams • Sept. 09, 2020 -
Courtesy of Sirius XM
SiriusXM, Pandora sign NordicTrack as sponsor of NFL programming
"Road to the End Zone" is a cross-platform initiative that lets brands sponsor pro football talk on SiriusXM and game-time music on Pandora.
By Robert Williams • Sept. 09, 2020 -
Courtesy of Voss
Dwayne Johnson leads Voss challenge to show 'drops of kindness'
Instagram users can win prizes from the Norwegian bottled water brand over the next three months and view a "kindness tracker" on a branded microsite.
By Robert Williams • Sept. 09, 2020 -
Retrieved from Chipotle Mexican Grill, Inc. on September 08, 2020
Chipotle employs TikTok creator cohort to promote group-ordering app feature
As TikTok users join up to form creator houses, Chipotle is early to a trend that reflects its own efforts to target wannabe brand ambassadors.
By Peter Adams • Sept. 08, 2020 -
Courtesy of Oxigen
Steph Curry-backed water brand honors frontline workers on social
Oxigen bottled water challenges people to share their stories on social media with #recoverandrise for a chance to win $5,000 toward a charity.
By Robert Williams • Sept. 08, 2020 -
Courtesy of Xfinity
Xfinity Mobile turns social ads into games using Pinterest's Pin button
As Pinterest continues to grow, marketers are finding new ways to leverage the platform to engage its passionate user base.
By Robert Williams • Sept. 08, 2020
