Campaigns
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Gucci's holiday campaign opens a Snapchat portal to a virtual beach
However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.
By Robert Williams • Nov. 13, 2019 -
Saks, Sephora pilot Google's local ads to drive store traffic
Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.
By Robert Williams • Nov. 13, 2019 -
CVS sponsors Weather Channel app's Flu Insights alerts
IBM's Watson artificial intelligence technology powers the mobile feature that warns users about flu risks.
By Robert Williams • Nov. 12, 2019 -
Spotify partners with Viacom for content marketing push
Viacom's Advanced Marketing Solutions unit will create customized content to boost Spotify's audience worldwide.
By Robert Williams • Nov. 11, 2019 -
Starbucks brews buzz for mobile pay with 'Merry Coffee' holiday cups
Short video spots and digital display banners encourage customers to place orders through the chain's app.
By Robert Williams • Nov. 11, 2019 -
LG Mobile taps Instagram influencers for 'Colors Of Life' promotion
The tech company brought together 65 creators to share experiences like hot air ballooning and showcase new smartphone features.
By Robert Williams • Nov. 07, 2019 -
Pepsi shakes up holiday gift-giving with mobile spin on paying it forward
The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam.
By Peter Adams • Nov. 06, 2019 -
Vans turns up the volume with custom Spotify playlists
The "Off the Wall Wednesday" playlist features a curated selection of music based on a user's listening history.
By Robert Williams • Nov. 06, 2019 -
Coke brings cartoon polar bears to life with AR-activated cans
In the brand's first large-scale augmented reality activation, scanning Coca-Cola cans and bottles unlocks several holiday-themed experiences.
By Robert Williams • Nov. 06, 2019 -
Spalding hosts holiday shopping event on social media
To headline the two-hour event, the basketball equipment brand enlisted NBA players Damian Lillard and DeMar DeRozan.
By Robert Williams • Nov. 06, 2019 -
Travel Texas boosts tourist visits 25% with 360-degree mobile ads
Ads from the tourist agency saw engagement rates 4.5 times the average for a mobile interstitial.
By Robert Williams • Nov. 06, 2019 -
Panera cooks up mobile-only AR ads that let viewers play with their food
The unit intends to bring more transparency to menu offerings by breaking down nutritional facts and ingredients.
By Peter Adams • Nov. 05, 2019 -
Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery
Inspired by the Burger Town restaurant that appears in the hit video game, the fast food chain is offering free delivery from Grubhub.
By Robert Williams • Nov. 05, 2019 -
Trek rolls out branded podcast with Brett Favre, Bo Jackson interviews
Audio series "Better with Bikes" will focus on star athletes and personalities who share a passion for riding.
By Robert Williams • Nov. 04, 2019 -
Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers'
The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media.
By Robert Williams • Nov. 04, 2019 -
Oscar Mayer revs up NASCAR design challenge on social
The Kraft Heinz-owned brand is giving racing fans a chance to design the paint scheme for its No. 6 Oscar Mayer Ford Mustang.
By Robert Williams • Nov. 01, 2019 -
Goodwill debuts geofenced mobile ads to attract Gen Z
The "Frustrate Copycats" campaign will run on Facebook, Instagram and Pinterest and include print and TV spots.
By Robert Williams • Oct. 31, 2019 -
Purina seeks dog videos for TV ad during 'The National Dog Show'
Dog lovers can post videos of their pets' excited reactions to Beggin' Strips for a spot in a commercial during the Thanksgiving day tradition.
By Robert Williams • Oct. 29, 2019 -
HBO makes it rain virtual squids for 'Watchmen' premiere
The network's specially marked OOH billboards interact with smartphones to generate AR effects.
By Robert Williams • Oct. 28, 2019 -
Chipotle's 'Boorito' returns in TikTok challenge for Halloween
The Mexican food chain is offering free burritos for a year to five TikTok users who post the most popular "before and after" views of getting into costume.
By Robert Williams • Oct. 25, 2019 -
Goodwill lifts incremental store visits 470% with mobile targeting
The nonprofit's "Bring Good Home" campaign cut costs-per-visit by 79%, according to ad-tech partner AdTheorent.
By Robert Williams • Oct. 24, 2019 -
Kind Snacks' TikTok challenge quickly tallies 18M views
Participants could win a trip to New York and a year's supply of Simple Crunch Bars if their video is the top-viewed during the contest.
By Robert Williams • UPDATED: Oct. 25, 2019 at 10:30 a.m. -
Ally Financial turns US cities into immersive Monopoly game board
Through users' smartphones and augmented reality, the partnership offers a gamified experience that promotes financial literacy.
By Robert Williams • Oct. 23, 2019 -
Miller Lite asks to be unfollowed on social media in 'Miller Time' revamp
The brand is "going dark" on social media and giving away free beer to up to 118,000 people — the number of its Instagram followers.
By Dianna Christe • Oct. 23, 2019 -
Patrón pops open tequila orders via Instagram Stories ads
It is the first liquor brand to do so, and is fulfilling delivery via third parties Drizly, Instacart and Reserve Bar.
By Peter Adams • Oct. 22, 2019
