Campaigns
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Hotels.com parodies 'hate-like' travel envy on social media
Video spots highlight the travel company's rewards program that lets customers collect and redeem points for discounts on lodging.
By Robert Williams • April 24, 2019 -
PopSockets boosts recall 56% with Facebook playable ads
The mobile accessories maker's campaign resulted in an average of 5.3 interactions per unique user.
By Robert Williams • April 23, 2019 -
Tillys levels up esports push with in-store AR competition
Students from 1,200 high schools can win prizes by competing in an immersive mobile game at the retailer's locations.
By Robert Williams • April 23, 2019 -
Ford tests Spotify's new ad targeting to reach car buyers
A fresh partnership with Oracle lets automakers reach listeners who are most likely to buy a car via highly targeted messaging.
By Robert Williams • April 23, 2019 -
How Dixie drove 99% completion rate for mobile in-store videos
The campaign around a new line of paper plates spurred 16 million impressions during Walmart visits.
By Robert Williams • April 23, 2019 -
Syfy revamps AR app, Facebook photo filter for 'Happy' series promo
The cable channel is also readying an immersive experience that lets viewers follow six interlocking stories for a separate campaign.
By Robert Williams • April 22, 2019 -
45% of diners have tried a restaurant because of social media
Marketing agency MGH's study found that 74% of U.S. consumers are more likely to visit or order from an establishment that engages with fans on social.
By Alicia Kelso • April 22, 2019 -
Exclusive: Samsung's '/make' series on YouTube wins over Gen Z
Nearly 80% of viewers said they want more episodes that show how influencers create videos.
By Robert Williams • April 22, 2019 -
7-Eleven weaves 'Pokemon' AR experiences into loyalty app
"Pokemon Go" comes full circle as the convenience store chain lets customers win products with an immersive activity around the movie premiere.
By Robert Williams • April 18, 2019 -
EMarketer: Native ads to grab 63% of display spending in 2019
Facebook will benefit most from the growth in native ad spending on social media.
By Robert Williams • April 18, 2019 -
Fraudulent apps surge 159% as mobile ad spending rises, study says
The strong growth of in-app advertising is giving fraudsters more incentive to create apps that generate fake mobile activity.
By Robert Williams • April 17, 2019 -
Nielsen: Podcast ads boost awareness, recall
Almost two-thirds of survey respondents said ads were a good fit with the podcasts they listen to.
By Robert Williams • April 17, 2019 -
Jack Daniel's turns bottles into pop-up books with AR app
A series of virtual dioramas share the history of the brand and aim to more deeply engage mobile users.
By Robert Williams • April 16, 2019 -
T-Mobile's Metro plays H-O-R-S-E with influencers for NBA playoffs
The prepaid wireless brand challenges fans to submit trick shot videos on social media for a chance to meet MVP hopeful Giannis Antetokounmpo.
By Robert Williams • April 16, 2019 -
Regal activates AR Easter egg hunt to drive app downloads
Moviegoers can win prizes like free popcorn and loyalty points by scanning posters with the chain's mobile app.
By Robert Williams • April 16, 2019 -
Hershey lets Uber riders sample Reese's, Cadbury eggs for Easter
The partnership with Cargo follows a retailing period in March aimed at getting people excited for the holiday.
By Robert Williams • April 15, 2019 -
HBO summons ice dragon for 'Game of Thrones' Snapchat lens
Demonstrating Snapchat's new geolocated feature, the AR filter shows a virtual beast landing on New York's Flatiron Building.
By Robert Williams • April 15, 2019 -
Puma's latest sneakers come to life in AR app
Scanning the limited-edition sneakers unlocks photo and video filters, games and special effects that users can share on social media.
By Robert Williams • April 12, 2019 -
US Polo Assn. lifts brand recall 95% with influencer campaign
The clothing brand partnered with influencers Tommy DiDario, Elly Brown, Brittany Fullwood and Saul Rasco on a campaign to raise awareness.
By Robert Williams • April 12, 2019 -
Waze changes direction toward 'destination-based marketing'
Instead of identifying where customers currently are, Google-owned Waze aims to help marketers see where users are headed to better anticipate their needs.
By Robert Williams • April 11, 2019 -
KFC parodies influencers with CGI hipster Colonel Sanders
The chain handed its Instagram account over to the "Virtual Influencer Colonel" and partnered with Dr. Pepper, TurboTax and Old Spice for the campaign.
By Robert Williams • April 11, 2019 -
Caffè Nero cracks open Easter egg hunt for app users
The campaign returns for a second year after spurring 100,000 app downloads and 300,000 "egg-agements" in 2018.
By Robert Williams • April 10, 2019 -
Animated film 'Missing Link' connects with Alexa adventure game
Kids can interact with six treasure hunts ahead of the movie premiere, which include exercises, riddles and dialogue with characters.
By Robert Williams • April 10, 2019 -
Kind exposes sugar content in its competitors' products with AR pop-up
This week, Kind debuted an immersive display called Sweeteners Uncovered and an online database to showcase hidden sugars in packaged foods.
By Lillianna Byington • April 10, 2019 -
USA Today brings world's tallest buildings to life in AR
"New Heights: Groundbreaking skyscrapers" immerses viewers in the world's most impressive buildings.
By Robert Williams • April 09, 2019
