Campaigns
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American Eagle pilots TikTok's new in-feed video ads for back-to-school
In a first for TikTok, users will be driven to an external site in the partnership with rapper Lil Wayne.
By Robert Williams • Sept. 13, 2019 -
PepsiCo's new loyalty program offers cash back via PayPal, Venmo
With PepCoin, consumers earn rewards after scanning snacks that will be transferred to their PayPal and Venmo accounts once $2 is reached.
By Robert Williams • Sept. 13, 2019 -
Oreo debuts Alexa integration to help fans guess mystery flavor
Timed to promote a mystery Oreo flavor, the integration will provide clues for guessing the new entry and placing direct voice orders.
By Robert Williams • Sept. 13, 2019 -
Urban Decay dishes out makeup samples to Bumble app users
Push notifications and cross-promotions on Instagram will support the campaign around a new product by the L'Oréal brand.
By Robert Williams • Sept. 13, 2019 -
Kylie Cosmetics shows highest social media engagement and no ad spending, study says
A new report underscores the power of Kylie Jenner as an influencer but calls into question her brand's failure to use paid ads amid reports of declining sales.
By Robert Williams • Sept. 12, 2019 -
Steve Madden's DTC sneaker line Greats tries on Facebook AR ads
The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.
By Robert Williams • Sept. 12, 2019 -
Coca-Cola cans activate animated stories in AR
Each of the 12 stories centers on a minor conflict among animated characters that is resolved by sharing a Coke.
By Robert Williams • Sept. 11, 2019 -
Mtn Dew, Doritos to host esports tournament for 'Call of Duty'
The competition will team gamers with two NBA stars and an actress. Fans who can't attend in person can view a livestream on Twitch, Facebook and Twitter.
By Robert Williams • Sept. 11, 2019 -
Minnesota Lottery brings billboards to life with Snapchat AR
Vikings star Jared Allen returns in a TV, digital, social media, radio and out-of-home campaign launching around the football season's kickoff.
By Robert Williams • Sept. 11, 2019 -
Nintendo, 20th Century Fox boost results with social display ads on publisher sites
Polar's format aims to simplify how brands transform ad creative developed for social platforms into ads for publisher sites.
By Robert Williams • Sept. 10, 2019 -
YouCam targets New York Fashion Week fans with Instagram selfie contest
To enter, people must use Perfect's app to edit pictures with its runway background and new multi-layering "add photo" features.
By Robert Williams • Sept. 09, 2019 -
Bush's Beans boosts Twitter engagement by letting 18-year-old run account
The packaged foods brand saw impressions jump 68 times after accepting a challenge by superfan and creator of @goodbeanjokes to manage the account.
By Robert Williams • Sept. 06, 2019 -
Hilton doubles down on successful celebrity campaign with social push
"Expect Better. Expect Hilton," featuring actress Anna Kendrick, lands on Pinterest, Snapchat and Instagram following promising results among younger consumers.
By Barry Levine • Sept. 06, 2019 -
Burger King's #EscapeTheClown campaign in Germany geotargets McDonald's customers
An AR-powered effort inspired by the movie "It" urges people to flee rival restaurants and find the nearest Burger King.
By Robert Williams • Sept. 06, 2019 -
Jaja flips Instagram photo into reality with tequila truck tour
After a rendered image went viral, the 1-year-old liquor brand responded to demand by making the truck a reality.
By Natalie Koltun • Sept. 05, 2019 -
Verizon kicks off NFL season with 5G stadium expansion
The carrier's 5G Ultra Wideband service will be concentrated in parts of seating areas and other locations in 12 stadiums.
By Robert Williams • Sept. 05, 2019 -
Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign
The Coca-Cola brand also created "finstas" — slang for secret Instagram accounts — for each of its flavors.
By Robert Williams • Sept. 05, 2019 -
In-app ad spending surges on strong marketer demand, study says
Location data was the most significant driver of mobile ad prices, according to ad platform Smaato.
By Robert Williams • Sept. 04, 2019 -
Burger King cooks up 'Democratic Burger' election in France
To drive app downloads, the fast food chain will let customers vote for a menu item that will be discounted the following week.
By Dianna Christe • Sept. 04, 2019 -
NFL teams with TikTok to reach Gen Z
As the league kicks off its 100th season, the #WeReady hashtag challenge urges fans to show pride for their favorite team on the social video app.
By Robert Williams • Sept. 04, 2019 -
OpinionFrom IPO to FTC investigation: A tale of 2 influencer-built brands
On the heels of a federal investigation into Juul's use of influencer marketing, the tactic again demonstrates that it can make or break a brand, writes Traackr's Evy Wilkins.
By Evy Wilkins • Sept. 03, 2019 -
Spotify unveils 1st Instagram AR lens for rap album drop
The campaign relies on Facebook's Spark AR Studio, which the social network expanded to Instagram last month in a beta test.
By Robert Williams • Sept. 03, 2019 -
Ralph Lauren serves TikTok's 1st sports tie-in
The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.
By Robert Williams • Aug. 30, 2019 -
Michelob Ultra goes the distance with personalized Spotify ad targeting
AB InBev's lower-calorie beer is targeting health-conscious runners through playlists and ads based on location, time of day and exercise intensity.
By Robert Williams • Aug. 30, 2019 -
The Bar Method boosts fitness studio visits with Instagram videos
The new videos extend a spring campaign on YouTube, Google, Facebook and Instagram that boosted first-time studio visits by 12%.
By Robert Williams • Aug. 30, 2019
