Campaigns
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Smartphones are most popular devices for online shopping, survey says
Less than a third of shoppers plan to use a desktop or laptop for shopping, while just 16% will browse on a tablet.
By Robert Williams • Oct. 18, 2019 -
Burger King dares mobile gamers to promote small-ball soccer team
For its Uber Eats tie-up, the burger chain encourages gamers to tweet videos of their ball-handling skills while virtually sporting Stevenage F.C. jerseys.
By Robert Williams • Oct. 18, 2019 -
YouCam scares up 13 AR face filters for Halloween looks
The seasonal styles come as YouTube debuts similar capabilities and Amazon adds virtual lipstick trials with L'Oréal's Modiface technology.
By Robert Williams • Oct. 18, 2019 -
Jägermeister conjures 'Darke Spirits' in geotargeted ad campaign
The German liqueur brand teamed with location data provider Foursquare for a Halloween-themed promotion that uses AR.
By Robert Williams • Oct. 17, 2019 -
Wendy's sponsors mobile games in Giphy's new digital arcade
As the launch partner for Giphy Arcade, the fast food chain again shows a willingness to experiment with unique, interactive formats.
By Robert Williams • Oct. 17, 2019 -
Natural Light asks fans to dress up as 'real-life nightmares' in Halloween costume contest
Contestants can share photos on social media of costumes like crushing student debt, bad credit scores, endless laundry or moving in with their parents.
By Robert Williams • Oct. 17, 2019 -
Starbucks outspends pumpkin spice competitors in advertising, adds print to mix
Advertisers are bringing more social media to their pumpkin spice campaigns this year, with 71% going this route, up from 64% last year.
By Dianna Christe and Chantal Tode • Oct. 16, 2019 -
Burger King splices doorbell footage into video ad for Uber Eats delivery
The mascot visited hundreds of Los Angeles homes with Amazon Ring doorbell cameras, from which agency MullenLowe assembled footage into an ad.
By Robert Williams • Oct. 16, 2019 -
Apple kills death-prediction app inspired by horror movie
While the viral app wasn't originally part of the promotion for the upcoming film "Countdown," STX Films is now developing an Android version.
By Robert Williams • Oct. 16, 2019 -
Google delivers Pixel smartphones in special Domino's box
More than 50 YouTube influencers received the tech giant's newest smartphone that features hands-free capabilities.
By Robert Williams • Oct. 16, 2019 -
Sony drops personalized T-shirts designed around Spotify music habits
Fans of U.K. rock band Bring Me The Horizon can visit the Amo in Colour microsite to customize items based on their song preferences.
By Robert Williams • Oct. 15, 2019 -
Taco Bell beefs up World Series campaign with sports betting
The fast food chain updated its "Steal a Base, Steal a Taco" promotion to include real-money bets in states where sports betting is legal.
By Robert Williams • Oct. 15, 2019 -
Wild Turkey, Complex partner on social video series starring McConaughey
The actor and creative director for the Campari brand interviews cultural influencers in "Talk Turkey," which streams on Complex's IGTV page.
By Robert Williams • Oct. 14, 2019 -
Jimmy John's orders its 1st nationwide Snapchat Lens game
Users have 30 seconds to catch as many falling digital sandwiches as they can in the AR game.
By Robert Williams • Oct. 14, 2019 -
P&G's Herbal Essences unveils Alexa skill for vision-impaired people
The haircare brand also provides specialized help to blind and vision-impaired people through the Be My Eyes app.
By Robert Williams • Oct. 10, 2019 -
StubHub kicks off 'Sportober Challenge' with Dude Perfect deal
Fans can win tickets and cash for posting sports mashup photos on Twitter or competing in social media challenges this month.
By Robert Williams • Oct. 09, 2019 -
Verizon's Visible scores with free massage stunt
The digital phone service saw an opportunity to deliver on its promise of transparency with a "typo" that turned "messages" into "massages."
By Dianna Christe • Oct. 09, 2019 -
Virgin Voyages uncorks champagne delivery with a smartphone shake
The new cruise line could appeal to tech-savvy young adults seeking unique experiences with amenities like on-demand Möet Chandon delivery.
By Robert Williams • Oct. 09, 2019 -
DoorDash orders multichannel campaign with scannable OOH ads
Interactive billboards let customers scan a QR code of a featured menu item and add it to their DoorDash app.
By Dianna Christe • Oct. 07, 2019 -
Modelo enlivens Day of the Dead murals via AR
The murals show a 3D animation of a woman extending her skeletal arm forward to grab a bottle of Modelo Especial.
By Robert Williams • Oct. 07, 2019 -
E.l.f. Cosmetics launches 1st TikTok hashtag challenge featuring original song
The cosmetics company worked with agency Movers+Shakers and musicians to turn its eponymous abbreviation — eyes, lips, face — into a song.
By Chris Kelly • Oct. 04, 2019 -
PepsiCo teams with Minnesota Vikings on AR game
Commemorative cups have scannable codes that open into a video game for Vikings fans.
By Robert Williams • Oct. 03, 2019 -
Reese's scares up interactive Halloween experience with Facebook and Neil Patrick Harris
The Hershey candy brand is asking Facebook and Instagram users to participate in its livestreamed haunted house.
By Robert Williams • Oct. 03, 2019 -
DoorDash teams with McDonald's to deliver 1M penny Big Macs
The delivery platform will automatically enter customers into a sweepstakes for a chance to win $1 million.
By Robert Williams • Oct. 02, 2019 -
DiGiorno crowdsources pizza delivery locations on Twitter
Nestlé's frozen pizza brand is breaking its "no delivery" rule to celebrate National Pizza Month with a fresh hashtag challenge.
By Robert Williams • Oct. 01, 2019
